SEO SEO Website Tracking and Attribution(to fully understand your leads)

Benefits of Forms andBenefits of Forms and Thank You Pages Thank You Pages

• Ability to fully track visitors’ path• Provide assurance to visitors that the form was successfully

completed• Potential to drive users to desired pages (pricing, sponsorship

opportunities and etc.) • Easy to implement and provides a reliable tracking (tagging every

e-mail link on the site can be very time consuming and less accurate)

2

How it works?How it works?

3

Tracking Source of EnquiryTracking Source of Enquiry

4

Understand Visitors’ PathUnderstand Visitors’ Path

5

Assisted ConversionsAssisted Conversions

6

Analyse Pages that Lead to Analyse Pages that Lead to ConversionConversion

7

GA Tracking – Event LevelGA Tracking – Event Level Create goals in Google Analytics

8

Standardise your Goals

Other goals can be created on the remaining slots

The FormThe Form

9

The Thank You PageThe Thank You Page

10

Clear call to action or next stepe.g. “a team member will contact you

Further Actions

Branding

Introducing Forms

Website TrackingWebsite Tracking

11

By using e-mails to generate leads we would not obtain details of who enquired e.g.:Source of EnquiryPages Visited

Attribute a sale to any given channel

Website TrackingWebsite Tracking

12

The Experiment – Does it work?

20% Leads Generated by emails

35% Leads Generated by forms

Funnel and Reverse-FunnelFunnel and Reverse-Funnel

13

Reverse FunnelFunnel

Conversion TrackingConversion Tracking

14

Attribution ModellingAttribution Modelling

15

Reverse Goal Path

Source of Enquiry Goal Flow Top Conversion Paths

Sum UpSum Up

• Create Forms and Thank You Pages to track your conversions

• Follow the URL standard• Ensure the Thank You Page has details for cross-selling

and/or up-selling• You will be able to fully track and understand your visitors• Run regular calls to action placement experiments

16

Any Questions?Any Questions?

17

Ask the SEO Croc!