WeeGo pitch deck 2014 nov

2014 :: Singapore

WeeGo

Abo

ut “

Wee

Go”

”WeeGo” is Kickstarter for celebrity shows. We power the fans and help organisers to discover new markets .

WeeGo Pitch Deck :: 2014

Table of Content

I. Market Need II. Product & Technology III. Market Response IV. Executive Team V. Budget Breakdown VI. Financial Projection

Unsatisfied Demand

Only Beijing Shanghai & Guangzhou are chosen for large events

Market Need

Total performance ticket sales amount to 2.7 billion SGD with an average growth rate of 12%. More and more citizens in 2nd or 3rd tier cities looking for variety in recreation activities.


Huge Cost

Inefficient Market Feedback leads to High Risk

Market Need

Concert promoters and record labels take significant financial risks to organize a concert. Unsuccessful ticket sales and overspend budget will cause deficit easily.


Who?

Where?

Price?

Limited Information

Market Need

Record Label

Institution

Individual

Concert Promoter

WowCheer

Insights on choice of location

Real time feedback Flexibility & Choice


Market Need

Miss Sale Target

Vote for your favourite artist

A crowd-funding project is created

Gather Enough Votes


Full Refund

Hurrah! The concert is on !

Hit Sale Target

Product & Technology

Step 1

Vote for your city and artist


Product & Technology

Step 2

Crowd funding to make it real


Market Response

From The Fans


Results of 3 day’s marketing effort:

Page Views

5624 62.56%

New Visits

4 Mins

Average Visiting Time

Market Response

From The Fans


Fan leaders are active in our VIP group, help us to brainstorm new features and even express the interest to join the team.

Market Response

From The Fans


We have got 3833 followers on Weibo and positive feedback in Tieba.

Market Response

From Concert Promoter


“Collaboration is possible as long as you could show us the

money

”

Market Response

From Record Label


Universal HK

“Fan activities are quite core to

young artists nowadays.

” “It’s a good plan to generate noise and fresh to the fans too.

” “Can’t wait to have more details on this!

”

Executive Team

Yolanda ZhangChief Executive Officer Major in IS, fascinated about the converge of arts & tech

Liu ZenanChief Design OfficerPassion in designing clean and functional web / mobile applications.

Ellery JiaoChief Technology OfficeriOS & Web Engineer, a code-monkey plays and love music

Jimmy FengChief Data OfficerDouble degree in Finance and IS, research in Data Analysis

Anna QiuChief Marketing OfficerNOC Alumni, marketer who’s enthusiastic about innovations


Chief Information Officer Mobile & Web developer with open source experience

Meng Kaizhi

Leonard Lee

Business AdvisorExperienced in Innovation & Tech Mgt, Upen & Stanford alumni.

Rob Khoo

Media AdvisorSerial Media Entrepreneur, Founder of AmPed

Teo Hock Hai

Academic AdvisorHead of Information Systems NUS

Our Mentors


Budget Breakdown


Expenses Item Details Budget/yr(SGD) Comments

Infrastructure and Procurement

Domain Names 36 5-qu.com 36 57concert.com 36 57play.com

Web Hosting Services 276 Ali Yun 432 AWS EC2

ICP Certification 100 ICP Certification

Marketing

Online 2400 weibo advertisement

1000 QQ VIP relationship development

Offline 2000 Small concert events

400 Marketing materials printing

Platform Development (Outsourcing)

Website frontend outsourcing 800 Website frontend

Social network function outsourcing 1200 Social network function

Mobile app version 1000 Mobile app

Legal Consultation Company registration, financial statement in China 1000 Legal

Total Budget for current year 10716 SGD �

Budget Breakdown


5"qu.com)))0%)

57concert.com)0%)

57play.com)0%)

Ali)Yun)3%)

AWS)EC2)4%)

ICP)CerAficaAon)1%)

weibo)adverAsement)

23%)

QQ)VIP)relaAonship)development)

9%)

Small)concert)events))19%)

MarkeAng)materials)prinAng)4%)

Website)frontend))8%)

Social)network)funcAon))11%)

Mobile)app))9%)

Legal)9%)

Marketing & Requirement


Current Marketing Focus:

Fan Base in China: QQ, TiebaSocial Media Marketing: Weibo

Future Marketing Focus:

Record Labels in Singapore, such as Music Forest, Sony, LWS Music Entertainment

Development & Requirement


Current Technology Used:

Server: NodeJSDatabase: MongoDB Front End: HTML + CSS Communication Scheme:Restful API

Future Development Requirement

Front End: Angular JS, a framework developed by GoogleCrowd Funding Module to facilitate money transaction Light Social Functions to increase user stickiness

Financial Projection


Cost 2014 (SGD) Cost 2015 (SGD) Cost 2016 (SGD)

Infrustructure & Procurement 816 1224 1836

Marketing 5900 29500 147500

Development 3000 15000 75000

Legal Consultation 1000 2000 4000

Business Development With Artists and Labels 1000 5000 25000

Human Resources 120000 600000

Total 11716 172724 853336



Our Initial User

Source

500000 / Topic

Average number of followers / artists

related topic

570 Active Topic

Active Artist related topics that are

featured on Tieba

250 / Group

Average number of members / artists related

discussion group

1000 Active Groups

Normally one artists will have at least 2-3

active fan groups.

X

X

+

Assumptions:

Only 0.1% of the people in fan groups will go for live show.

Only 1% of people in fan groups will buy spin-off products.

285 K paying users

2852 K paying users



Their Purchase Behaviour

Acceptable price / Concert

60 -199 SGD 47.59%

200 - 300 SGD 14.24%

400+ SGD 3.21%

Bench Mark 100 SGD

Spending on Spin-offs / Month60 - 100 SGD 30.22%

0 - 20 SGD 45.85%

0 SGD 20.24%

Bench Mark 30 SGDSource: peole.cn

Assumptions: • We could capture 10% of the users

who go for concert (28K)• One user will go for 2 shows / year • We took 10% cut from the payment

Assumptions: • We could capture 1% of the users

who buy spin-offs (28K)• One users only purchase for

alternative months• We have 5% margin in spin-off sales

570 K SGD Revenue 265 K SGD Revenue

http://peole.cn



Their Purchase Behaviour

Acceptable price / Concert

60 -199 SGD 47.59%

200 - 300 SGD 14.24%

400+ SGD 3.21%

Bench Mark 100 SGD

Cost on Spin-offs / Month60 - 100 SGD 30.22%

0 - 20 SGD 45.85%

0 SGD 20.24%

Bench Mark 30 SGDSource: peole.cn

Assumptions:

We could capture 10% of the users who go for concert (28K)One user will go for 2 shows / year We took 10% cut from the payment

http://peole.cn


Expected Return


Revenue (K SGD) Cost (K SGD) Profit( K SGD)

2014 Oct - 2015 Sep 57 11 46

2015 Oct - 2016 Sep 570 172 398

2016 Oct - 2017 Sep 1710 853 857

Scenario 1: Crowd-funding Only

Scenario 2: Crowd-funding + Spin-off Products

Revenue (K SGD) Cost (K SGD) Profit( K SGD)

2014 Oct - 2015 Sep 57 11 46

2015 Oct - 2016 Sep 698 172 526

2016 Oct - 2017 Sep 1966 853 1113

RollOut Plan

Time Line


2nd Phase Development Help Student Event Concert in SG Reach back to China

Jan 2015 March 2015 May 2015 June 2015

RollOut Plan

Three Regions in China


Areas Percentage

Guangzhou 10

Beijing 8

Shanghai 8

Overseas 6

Zhejiang 5Jiangsu 5

Shandong 4

Sichuan 3

Fujian 3

Others 48

Total 100

Based on weibo data we crawled for 1000 performances in China, users from Zhejiang, Jiangsu and Shandong are most active besides Shanghai, Beijing,Guangzhou

2014 :: Singapore

Thank You

I Go