© Blyk Tuesday, March 3, 2009 1 Blyk

Say Hello to Blyk

Youth Media that Works

Blyk is a targeted, effective

& efficient way to reach

young people, using the best

medium for them

Blyk is the free mobile network for 16-24's that sends

members messages from great brands, which pays for their

free phone usage every month

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Blyk’s Vision To create the most effective youth medium

Number 1 complementary medium

Number 1 for understanding young people

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Built on Insight 18 months of research pre-launch

Continued understanding through analysis

Preferences, attitudes & behaviour of 16-24s

Effective Communications

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Text 69% of 16-24s send over 60 texts per month. 20% send over 450

Top 3 key mobile applications for 16-24s

52% of 16-24s spend more than 90 minutes per month making calls

68% of 16-24s access the internet through their mobiles once a month or less

Most use the clock several times a day

Source: Blyk European Research, 2006 - 2007

Voice

Alarm clock

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Blyk’s Solution

The primary need to communicate should drive everything in mobile

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Blyk member proposition

Unbeatable flexible value

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£15 of free credit every month…

£15 free credit every month

Can be used on calls / texts / data / photo messages

Top-up £5 – get £5 free Top-up £10 – get £10 free

Free benefit applied in the refill after topping-up

Free

Top-up

…and the flexibility to use it how they want

Improved Results

WAP Interaction Premium content Viral campaigns

Invitation only: word-of-mouth network

Complete a profile online

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...and receive relevant messages, offers & news

... enjoy your free texts and minutes...