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PRESENTED BY -Werner PuchertEquilibrium
Deloitte Digital Copyright 2016 Deloitte Digital LLC. All rights reserved.
Equilibrium Adoption, Enablement, ExperienceProduct Development Days 2016Werner Puchert
Deloitte Digital Copyright 2016 Deloitte Digital LLC. All rights reserved.
Werner Puchert@weenerdawg
Desmond Louw - www.dnaphotographers.com/
Deloitte Digital Copyright 2016 Deloitte Digital LLC. All rights reserved.
INNOVATION = CHANING MEANING.INCRAMENTEL CHANGE
Simplicity leads to complexity70023venus2009 - https://www.flickr.com/photos/70023venus2009/
Deloitte Digital Copyright 2016 Deloitte Digital LLC. All rights reserved.
Tug of wartoffehoff - https://www.flickr.com/photos/toffehoff/
Deloitte Digital Copyright 2016 Deloitte Digital LLC. All rights reserved.
There is always something trying to mess with the system (Consultant - Being called in when people have problems (in general)
Quest forequilibrium
Deloitte Digital Copyright 2016 Deloitte Digital LLC. All rights reserved.
Products are in this constant state of flux as many forces (innovation, competitors, Socio-economic) tug and pull at them making things unstable.
Neutral vs StableBoston Dynamics
Deloitte Digital Copyright 2016 Deloitte Digital LLC. All rights reserved.
[Explain the states + Products Require Stability (Neutrality makes things not be future proof) ]Unstable - small change + huge impact.Neutral - In a neutral equilibrium, a slight change will not necessarily lead to the system returning to the prior state, but it will not begin to diverge.Stable - return to its stable state even after small (returns to this state).
Everythinglooks like a nailIf all you have is a hammertoffehoff - https://www.flickr.com/photos/toffehoff/
Deloitte Digital Copyright 2016 Deloitte Digital LLC. All rights reserved.
My clients are in this constant state of trying to find some form of stability. I found that when I came into the system looking only from a UX perspective I could sometimes lead to stability, other times its only a neutral state from where a small introduction made things unstable again.
(Dis)gracefulldegradationTale of a South African Bank
Deloitte Digital Copyright 2016 Deloitte Digital LLC. All rights reserved.
[Reflection - Analogy]SA Background and history - no discrimination, experiences for everybody.
Minimum Viable Experience
Deloitte Digital Copyright 2016 Deloitte Digital LLC. All rights reserved.
Explain USSD Mobile Banking
Why did this work so well for us?Horrible UX?
Deloitte Digital Copyright 2016 Deloitte Digital LLC. All rights reserved.
[Example of the AMANZI Platform on SAP for Mineworkers.]Reflection on the factors that is involved. especially when working on complex issues for clients.QUESTION:Why did such a complex platform end up so effective?
Pivot Points
ExperienceAdoptionEnablementrelates to intentuncovers motivationsconsiders technology
Deloitte Digital Copyright 2016 Deloitte Digital LLC. All rights reserved.
[FNB] Technology > Adoption > Experience
Stable State
ENABLEMENTEXPERIENCEADOPTION
ExperienceAdoptionEnablementrelates to intentuncovers motivationsconsiders technologyEnablement& Adoption
Deloitte Digital Copyright 2016 Deloitte Digital LLC. All rights reserved.
[FNB] | Technology > Enablement > Adoption > Context > Experience > Engagement |
ContextEngagementEnablementConnectors
s
FunctionalityContextEngagement
ENABLEMENTEXPERIENCE
ADOPTION
Research
Deloitte Digital Copyright 2016 Deloitte Digital LLC. All rights reserved.
Context | Engagement | EnablementResearch teams | Overlapping
s
FunctionalityContextEngagement
ENABLEMENTEXPERIENCE
ADOPTION
Bring inspiration & innovation to every athlete*in the world
* You have a body you are an athlete
Lesibane Mohale(Accra, Ghana)
Deloitte Digital Copyright 2016 Deloitte Digital LLC. All rights reserved.
Context | Engagement | EnablementResearch teams | Overlapping
Slack& HipChat
Deloitte Digital Copyright 2016 Deloitte Digital LLC. All rights reserved.
[NIKE vs Addidas] | Technology > Enablement > Adoption > Context > Experience > Engagement |
FunctionalityContextEngagement
FunctionalityContextEngagement
ENABLEMENTEXPERIENCE
ADOPTION
s
ENABLEMENTEXPERIENCEADOPTION
s
Group and private chat, file sharing, and integrationsA messaging app for teams who are changing the world
Finding their stability
Deloitte Digital Copyright 2016 Deloitte Digital LLC. All rights reserved.
[Failure]
M-Pesa in South AfricaCase
Deloitte Digital Copyright 2016 Deloitte Digital LLC. All rights reserved.
[Failure]
FunctionalityContextEngagement
ENABLEMENTEXPERIENCE
ADOPTION
s
AdoptionFailure
Deloitte Digital Copyright 2016 Deloitte Digital LLC. All rights reserved.
[Failure]Why should we trust MPesa[Adoption] Perception of brands they aligned with (Nedbank)[Engagement] Usability of ATMs in Townships Bank Accounts Cash Society[Context] SA Users are more Banked - We still trust banks
Focus on multiple Pivot PointsBenjamin Esham - https://www.flickr.com/photos/bdesham/
Deloitte Digital Copyright 2016 Deloitte Digital LLC. All rights reserved.
More than one pivot point - use my CRM example.
FunctionalityContextEngagement
s
FunctionalityContextEngagement
ENABLEMENTEXPERIENCE
ADOPTION
ENABLEMENTEXPERIENCEADOPTION
s
adding more features & even took free-functionality away.focusing on their core business and doing it really well.
Evernote& Dropbox
Deloitte Digital Copyright 2016 Deloitte Digital LLC. All rights reserved.
[Failure]
Consider thebigger pictureFinal Thought
s
FunctionalityContextEngagement
ENABLEMENTEXPERIENCE
ADOPTION
Deloitte Digital Copyright 2016 Deloitte Digital LLC. All rights reserved.
YOU ARE PART OF THE SMALLER SYSTEM? BIG PICTURE THINKING.
THANK YOU!EMAIL: [email protected] PuchertFrequently, your initial font choice is taken out of your hands; companies often specify a typeface.
@weenerdawgwww.linkedin.com/in/wernerpuchert
Deloitte Digital Copyright 2016 Deloitte Digital LLC. All rights reserved.
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Werner Puchert@weenerdawg
Nate Grigg - https://www.flickr.com/photos/nateone/
Deloitte Digital Copyright 2016 Deloitte Digital LLC. All rights reserved.