What Do A Consumer Wants?

onsumeC Rwhat do you think a

WANTS?

THE GUIDE TO MERCHANTS

1 Brand Awareness

2 Value Added Services

3 Loyalty Program

READ ON

BRAND

AWARENESS

1

What your brandis all about?How tonurturing leadsHow to involvein social media

WHAT YOUR BRAND IS ALL ABOUT

1. Choose the specific topic of your brandtarget segmentation. Who will be youraudience and what kind of benefit you cangive them?

If your audience is everyone, it means yourproduct is for no one. Because, withoutputting the right segmentation for yourproduct, you've decreased your product'svalues.


2. Please consider whether your idea hasdistinguished you from your competitors.

- Will your audiences be able to look foranother source for the same benefits? - What is your bargaining power? - Do you have made a specific offer?


3. Self-hosted website, domain, CMS.

Build your brand on your self-hosted website.Buy a domain with specific name of yourdesire and hosting. Choose the contentmanagement system (CMS) suits you. This's asolid foundation to market your product.

(the specific topic of building a business website will be written ondifferent slideshare)

HOW TO NURTURING LEADS

1. The best way to market your productnowdays is by writing contents regularly. Yougenerate more leads by writing only goodquality contents with more than 5000 words(as what Neil Patel's advice), with lots of facts- data - charts to educate your audiences.

You "pay it forward" your audiences first bysharing your knowledge.


2. Create a landing page with specific offers tobenefit your audiences. Give them specificbonus or essential knowledge you think theyshould know about.

3. Provide a case study and let them knowhow do you fix the problem. This way, youincrease your audience's trust in you.


4. Building lead bait: you may create video,online course, podcast, audio training, step-by-step article, infographic, and so on.

Creating an online course is kind ofinteresting work that would need differentapproach. You may try this one:

FREE - How To Create An Online Course

http://ow.ly/3yeDpw

http://ow.ly/3yeDpw


5. To be more customisable, you can create contentwith more specific classifications: beginner,intermediate, and advance.

6. Converting your post into PDF download can be auseful idea to generate more leads.

People used to download a PDF to save it later offlinewhen they have time to read it. You can help them todo this easier and they will give you their emailaddress in return.

HOW TO INVOLVE WITH SOCIAL MEDIA

1. Open your social media accountspecifically for business. Pinterest, facebook,and google+ have their specific businessaccounts you can register with.

2. The way people share your article willgenerate more backlinks into your site. Themore backlinks you get, can help to raiseranking in Google search engine.

VALUE ADDED

SERVICES

2

What is valueadded services(VAS)?How to applythis service aswell?

WHAT IS VALUE ADDED SERVICES (VAS)?

VAS is a popular telecommunications industry termfor non-core services or in short, all services beyondstandard voice call and fax transmission. (Wikipedia)

Value added is used to describe instances where afirm takes a product that may be considered ahomogenous product with a few differences from thatof a competitor, and provides potential customerswith a feature or add-on that gives it a greater senseof value. (Instopedia)

WHAT IS VALUE ADDED SERVICES (VAS)?

Shortly, VAS solves merchant problem.

In majority, merchants have two generalproblems:1. How do I engage with customers with myexisting and prospective customers across somany channels and partners?2. How do I manage this engagement costeffectively & without losing control?

HOW TO APPLY THIS SERVICE AS WELL?

1. Understand the buyer's point of view is the bestway to apply this service as well.

2. The process is divided into 3 phases:- Pre-sale: Buyer needs information from thesalesperson.- Sales: Buyer wants a seamless transaction. Asalesperson helps to create a seamless transaction.- Post-sale: Buyer wants maximum performance. Inthis phase, the salesperson evolve to be a customersatisfaction.


Pre-Sale

Gift cards

M Payments

Daily deals

Refund cards

E-vouchers

Social gifting

Gift card malls

Location basedmarketing

During Sale Post-Sale

Saving cards

QR codes

NFC

E-coupons

B2B cards

E-refunds

MPOS

Mobile barcodescanning

DCC

SKU based cards

E-savings

Wallets

Reward cards

E-receipts

B2B coupons

Promotionalcards


Both process either offline and online have 4steps a merchant can employ:

Offense strategy

1. Focusing - identify viable salesopportunites2. Persuasion - projecting brand uniqueness,differentiating the solution and compellingargument in order consumer to buy.


Defense strategy

3. Supporting - process and people4. After marketing - the sale after the sale,getting credits for all of your value added.

This last process can be cultivated deeper inthe next section. Overall, VAS is about salesprofessionalism at its best.

LOYALTY

PROGRAM

3

What is loyaltyprogram?How to craft amemorableloyalty program?

WHAT IS LOYALTY PROGRAM?

Loyalty program are structured marketingefforts that reward, and therefore encourage,loyal buying behaviour - behaviour which ispotentially beneficial to the firm. (Wikipedia)

Omnichannel loyalty program covers 4sectors: mall, online media, mobile and socialmedia.

HOW TO CRAFT A MEMORABLE LOYALTY PROGRAM?

1. Identify your goalsMerchants must pinpoint what they're tryingto accomplish with this program

2. Evaluate existing program & strategyWhich of the current tactic is succesful and ifthey have fallen short.


3. Understand your customer expectations.Craft the program "based on what customersvalue" when it comes to your brand.

4. Omnichannel inherently touches a numberof channels that were at once managed bycompletely separate departments.


5. Find the right technology partners.Looking for the tech providers that areforward thinking and flexible.

6.Execute & listenWhat customers like and dislike


7. Revise & personalizeRevise the loyalty program based oncustomer feedback. Then incorporate themmore into one-to-one messages andpersonalized offers.

RESOURCES

http://www.m4bmarketing.com/competitive-advantage-customer-relationships/http://talktosavvy.comhttp://www.investopedia.com/terms/v/valueadded.asphttp://www.retailtouchpoints.com/features/special-reports/relationships-not-rewards-are-key-to-successful-loyalty-programs

Business

What Do A Consumer Wants?