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Stressed about the rapid growth of digital technology and its effect on the exhibition and meetings industry? Discover simple and effective ways to overcome your challenges and fears, so you can easily capitalize on this rising industry trend. Learn the top ways to prepare and stay at the forefront of the industry’s changing business landscape, and one step ahead of your competition. Whether you’re a trade show organizer or an exhibitor, you’ll leave this powerful session armed with practical tools you can easily implement, and more importantly, profit from. Discover: 3 common mistakes companies make using online and hybrid events and how to avoid them How to create more meaningful engagement for your target audience to encourage them to take action How to easily integrate “best practices” when using digital event technology Presented by Susan Friedmann, The Tradeshow Coach & Michael Doyle, Founder, Virtual Edge Institute
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“What Everyone Ought To Know About Effectively Using Online and Hybrid Events”
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What Everyone Ought To Know About
Effectively Using Online and Hybrid Events
Presented bySusan Friedmann
The Tradeshow Coach&
Michael DoyleFounder
Virtual Edge Institute
Online Events (Digital or Virtual)
People gathering together connected in
a common environment
Online Events
Trade shows
Job fairs
Conferences
Training
seminars
Meetings
Live events
Simulcasting
Webinars
Webcasts
Hybrid Events
Combination of physicaland digital event
Often runs simultaneously with overlapping content
3 Common Mistakes
Unclear business objectives
Example: PCMA
• Showcase the PCMA brand• Deliver a high-level education program • Give attendees opportunities for networking
• Online event - primary tool for reaching extended audience unable to attend physical meeting
Failing to Use the Right Technology
CREATE Buzzzzzzzzzz
Driving Engagement
Best Practices
Listening Platform
Leveraging Social Media - BDA
Future Direction
The Future…
Technology
Revenue Generation
