What If Customers and Companies Could Collaborate to Define New Business Models?

What If Customers and Companies Could Collaborate to

Define New Business Models?

Supply Chain Global SummitBy Jeremiah Owyang @jowyangSept, 2014

Also including: Clorox, MasterCard, Samsung, SAP, Toshiba, Sears, and Disney

CROWD COMPANIES MEMBERS (42)

Launched Dec 2013

The Collaborative Economy

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Phases of Internet Sharing


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From Altimeter Research: The Collaborative Economy, 2013, Jeremiah Owyang

What role do corporations playif people get what they need

from each other?

The Collaborative EconomyAn economic model where creation, ownership, and access are shared between people and corporations.

Is this a business disruption?

Yerdle enables neighbors to gift goods - rather than buy

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Techshop empowers the Maker Movement –people build instead of buy

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Feastly connects passionate cooks and adventurous eaters for authentic and social dining in a cook’s home.

Feastly launched in 54 hours over Washington D.C.’s Start Up Weekend in November 2011. It currently operates in

New York, San Francisco and Washington D.C.

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Instacart taps the crowd for peer to peer delivery

oDesk enables crowd to be a workforce

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Uber enables P2P transportation –largest investor is Google $258m

Google and Waze have already started to share data (May 2014), in addition, Google is rolling out

retail delivery with Shopping Express, and also has self-driving cars.

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Airbnb offers person to person space sharing, for a local experience.

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Kickstarter enables P2P investing by the crowd

LendingClub enables crowd to be a bank

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@ V I S I O N C R I T I C A L

@ J O W YA N G

A properly shared car is

$270,000Lost RevenueOf auto sales

(1 shared car = 9 cars at average of $30k each.)


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Discussion: What’s causing this movement?

How can brands alter their business models and become

resilient?

Collaborative Economy: Value Chain


Brand as a Service

BMW and Toyota as a Service

Home Depot as a Service



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Walmart enables game exchange –reducing waste.

Customer who bring in used video games can receive store credit, currently at Wal-Mart, and soon at Sam's

Club.

Patagonia enables a marketplace for refashioning products.

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Gap partners with Divvy Bike Sharing for a shared workforce

During the summer, people work at Divvy bike sharing, during winter, they’re auto-employed at Gap retail.

Marketplace Models



Enable a Platform

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U-Haul enables the crowd to fund truck, share in winnings and foster “Shared Destiny”

Tap the crowd for better rates and terms that a company can set and achieve the highest form of loyalty: Shared

Destiny.

GE Co-Develops with Quirky for sharing of ideas, supply chain, marketing, and revenues

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Hasbro enablescustomers to 3D print products on demand via Shapeways

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Walgreens Co-Delivers with Taskrabbit, extending brand promise

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Coke’s Wonolo shares with customers who become employees “Work Now, Locally”

Retail customers can now stock shelves for Coke displays –and get paid while at it. Customers = Employees.

Barclays offers BarclayCard Ring, a credit card designed and built by community crowdsourcing.

Card community members can propose ideas and vote for ways to make the card better meet their needs. The community

collectively discusses ideas and evolves the card together. The Giveback program allows members to share in the profits of the

credit card program.50




B2P: Sell one good a thousand times; offer value added

services.

P2P: Enable reselling of used goods and services, scaling new value.

B+P: Tap crowd for innovation, with shared ideas, resources, and rewards

1. People are empowered to get what they need from each other.

2. The crowd is becoming like a company –bypassing inefficient corporations.

3. Corporations must use these same tools and strategies to regain relevancy.

4. This requires business model change: product > service > marketplace > repeat.

5. As a result, companies are resilient: connected, empowering others, efficient, and profitable.

FIVE FINAL TAKEAWAYS

Welcome to the Collaborative Economy

Crowd CompaniesEmpowered People & Resilient Brands

Jeremiah OwyangFounder@jowyang

[email protected]