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What make the advertising campaign of Coca-Cola successful?
Name: Nguyen Le TuanClass: TM002
PRESENTATION LAYOUT
Introduce about Coca-Cola company
The advertising campaign and results
Successful reasons
• An American multinationnal corporation• Invented in 1893• Products are available in 200+ countries• 1.8 billion drinks are servicing daily• Best-selling soft drink in most countries• Recognized as the number 1 global
brand in 2010
ADVERTISING CAMPAIGNS
“Share a Coke”
• The logo “CocaCola” is removed from the bottle and replaced by a person’s name
• The campaign started at Australia in 2011 and spread out 123 countries
• It made that people feel special and appreciate.
• People have to go out and find a bottle with their name on it, then share with their friends
“Share a Coke”
• “Share a Coke” tours will allow consumers to customize a Cocacola can for themselve
• If you don’t care too much about your name, Cocacola has alternative options: such as nickname, character…
Successful reasons
Connects with consummers on a personal level
Targeted consumers who use social media to promote the campaign
Stimulate the curiosity of consumers
Created spiritual values when people share the interest in others
Thank you for
listening