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What marketing is not

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There are many things that people claim to be good marketing, this presentation outlines you 7 tell tale signs that something is NOT good marketing.

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Page 1: What marketing is not

Good marketing is NOT....

Page 2: What marketing is not

1.A negative return on

investment.

Good marketing ALWAYS returns a positive return on investment.

Page 3: What marketing is not

2.Only advertising

Good marketing includes strategies and tactics for public relations, generating referrals, entering new segments, developing new products, pricing strategies and adding new distribution networks for your products or services.

Page 4: What marketing is not

3.Gambling

Good marketing is not a gamble it is either a calculated experiment or pretested proven initiative

with a positive return on investment.

Page 5: What marketing is not

4.Company focused

Good marketing is customer benefit and customer desire focused.

Page 6: What marketing is not

5.Inconsistent

Good marketing is consistent, because consistency increases marketing effectiveness. This means using the

same wording, colour, messages, images and logo.

Page 7: What marketing is not

6.A one time event

Good marketing includes excessive repetition. For the average person to remember a message then need to see it

seven times. Repetition in marketing increases return on investment.

Page 8: What marketing is not

7.A guessing game

Good marketing is calculated and strategic actions that have the ability to accomplish the desired goal with a high

likelihood of success, where the approximate outcome can be predicted ahead of time

Page 9: What marketing is not

Guaranteed Return On Investment Or Your Money Back.

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