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An overview of blogger outreach strategies and the attempt for Publishers & Marketers to find a common ground.
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• Looking for content from experts.
• Experts with authorship and established network
• Non-commercial content (not advertising)
• Original ideas that resonate with audience
• Influencers to be associated with.
• Looking to build reach for their brand/client
• Natural human engagement & views
• Conversation – Comments, Social, Shares
• Social Proof – Establishing G+ Neighborhoods
• C-Suite Cred – “We were featured on HuffPo”
• Citations & LINKS
• Not Really• Publishers definitely are more
SEO & Marketing SAVVY than we were years ago
• Google Penguin woke up Publishers
• If you thought marketers/SEOs had egos. Try publishers.
• Do research, know who you're taking to, know their audience and join their audience.
• Commenting is one of the best ways to do so, instantly adds to their content, instantly gets your message in their eyes and their dashboard.
• LinkedIn - Full of clutter
• Facebook - Do they use it for work or personal?
• G+ and Twitter are the lifeblood of bloggers and journalists They are your golden ticket!
• I'm not a fan of public pitching on Twitter, don't pressure and not the proper channel for disclosure.
• Date before marriage, court the publisher… then try to get into their pants.
Let’s Learn from the Mistakes of Others OR Guaranteed Ways to REALLY PISS OFF Publishers!
• Typically outdated
• We get 5 to 6 emails a day addressed to ex-editors
• Lists get sold
• Just go to the About Us page
What Not To Do - Trust PR List Contact Info