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To the next level Tech Startup Day / September 19, 2013 / Brussels 19-9-2013 / © FORTE / P 1 startups.be

What tech startups need to get to the next level

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What startups basically need to get to the next level, is the right money and the right vision. That is, besides drive, passion, pizza, and a partner that allows long hours, of course. With the right client-oriented vision, entrepreneurs will be able to create revenue layers, allowing for steady growth. And by focusing on clients as their main source of income, entrepreneurs become less dependent on their investors -- even more, their investors will be more interested in their venture. Presentation at Tech Startup Day on September 19, 2013 for a group of enthousiastic startups.

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Page 1: What tech startups need to get to the next level

startups.be

To the next level

Tech Startup Day / September 19, 2013 / Brussels

19-9-2013 / © FORTE / P 1

Page 2: What tech startups need to get to the next level

startups.be

To the next level

What’s your next level?

> No revenue yet> First revenue> Mature revenue> Huuuuuuuge revenue

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Page 3: What tech startups need to get to the next level

startups.be

To the next level

Needed

> …> The right vision> The right money

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Page 4: What tech startups need to get to the next level

startups.be

The right money

Clients no refund Investors 30% return / year Subsidies co-funding required

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startups.be

The right money

Create revenue “layers”

> Recurring revenue> Repetitive revenue> One-time revenue

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startups.be

The right money

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t

Customer acquisition cost >> Short-term revenue

turnover

margin

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The right money

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t

Customer acquisition cost << Long-term revenue

turnover

margin

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The right money

Repetitive business> Customer Satisfaction> Customer-perceived Customer Value

Recurrent business> Legal or Technical Lock-in> Customer-perceived Customer Value

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The right money

Customer Value> Added-value for the (business of the) client

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The right money

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The right money

Customer Value> Added-value for the (business of the) client

Customer-perceived> Promise it – Do it – Get it confirmed

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The right money

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Page 13: What tech startups need to get to the next level

startups.be

The right money

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startups.be

To the next level

Needed

> …> The right vision> The right money

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startups.be

The right vision

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Daily Practice

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The right vision

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BoDExCo

Strategic Intent

Daily Practice

Page 17: What tech startups need to get to the next level

startups.be

The right vision

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BoDExCo

Strategic Intent

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The right vision

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BoDExCo

Keeping profit, processes, people, clients, planet, …

balanced

? ? ? ? ? ? ?

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The right vision

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BoDExCo

Increase shareholder value!

Take the money and run!

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The right vision

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BoDExCo

Add value to the business of clients!

Add value to the business of clients!

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The right vision

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Steadily increasingshareholder value

Motivated partners & collaborators

Value for clients

Durable processes

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The right vision

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To the next level

Needed

> …> The right vision> The right money

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Page 24: What tech startups need to get to the next level

startups.be

Success !

Jan Lagast

Senior Advisor

+32 9 244 76 76

[email protected]

www.forte.eu

19-9-2013 / © FORTE / P 24