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What You Can Learn by Reviewing Your
Association Email List
Your Association Email Subscriber List
Do you collect emails from your website, events, new members, etc. for your association email list?
Uncover useful statistics by reviewing your email list
Invalid Email Addresses
•Regularly review your email list for invalid addresses•Review your “bounce rate” to discover which emails are not live accounts•Some reasons for bounced emails: address entered incorrectly, no longer valid address
Membership Category
Include a category so you can separate your list by members and non-members
Can send targeted emails to each groupWatch list to see if previous non-
members become members
SubscriptionDid a certain email cause a high number of
subscribers to leave the list?Did new subscribers come from a specific event?
From a blog article? Other?Are subscribers sharing emails with others via
forward to a friend button?Review membership management software
email reports.
Inspiration for Analyzing Email Subscribers
“Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family.”-Kofi Annan
Presented by StarChapter
Local Chapter Management Made Easy
Website: starchapter.com
Email: [email protected]
