When Crowdfunding Can Be More Than Just Finance

#CSWBrussels | MyROCKI.com Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap

When Crowdfunding Is More Than Just

Finance. How To Seek Customer-

Led Innovation While

Crowdsourcing?Nick NM Yap | CEO & Founder ROCKI

Crowdsourcing Summit Brussels | 5 June 2014


$1m | 4600+ Backers | 30 Days | Sep 2013


$220K | 2300+ Backers | 25 Days | Dec 2013

From Every Phone, To All Speakers, For Everyone. ROCKI. FREE YOUR MUSIC.


When people think of Crowdfunding

Money is the first thing that comes to mind

The 10 Million Dollar Pebble... the 6 Million Dollar Neil Young Pono Music Player…


Money is the FUNDING partof CROWDFUNDING


Crowd


Build a Crowd

Where are they? What are they doing? Engage each group - eg. Android fanatics, iOS fans, developers etc - each group is a mini-crowd. Then finally connect the mini-crowds into a Crowd - your project Crowd.


Build a CrowdDispersed individuals is NOT a

Crowd

Birds of a feather flock together


Build a CrowdYou can’t have a successful

Crowd-funding without a Crowd

Where are they? What are they doing? Engage each group - eg. Android fanatics, iOS fans, developers etc - each group is a

mini-crowd. Then finally connect the mini-crowds into a Crowd - your project Crowd.


TraditionalPitching

Broadcast Top-down

CrowdNetworkingBuild from Bottom-Up


How to Have a Good Product?The Micro-Product Manager

Here at Crowdsourcing Week, we’ve seen the Micro-Entrepreneur, the Micro-Journalist, Micro-Producer …

Everyone is a Producer. You can be who you want to be.


4000+Product Managers

30-day x 24/7 Meeting

MoreMemory

Rounder

It should have wings

I second that


CrowdsourcingListen, Engage, Curate &

Implement

It should be an ongoing process during the entire campaign

Even the entire life of the product

The Product gets personified

Becomes an extra dimension of an Engager


80% 20%

It’s not about no planning and throwing it open. Quite the opposite is about a lot of planning to have room for the

unplanned.

Planned confirmed

product features

Planned possibleproduct features


1. ROCKI PLAY+ ** Yes, a new product was created 1 week into the campaign

2. The 7th Color3. Streaming from Computer 4. Spotify or Deezer5. Internet Radio Stations6. Streaming Audio of Movies7. App Alliances8. 3D Printing9. ROCKI Live10.That one cool thing

ROCKI’s 20% from Crowd


Value PropositionWin-Win

We Mentality


You don’t build a businessYou build people

and then People build the Business

… Team, Users, Friends, Friends of Friends, Journalists, Investors …

Integrative Approach Human to Human #H2H


Celebrity

Gaming

Smartwatch

3D Printing


Make it a Crowd Fun Thing


1. Don’t Just Focus on the Funding part of CrowdFunding2. Build Your Crowd, Target Rich Environment, Start Early3. Build People, Crowdsource your team4. Crowd Networking, Engage, Think We5. Have A Good Product, Crowdsource “Product Managers”,

Engage6. Crowd Fun Thing, Run it Like a Reality Show + Game Show7. … … … ??

Recap


[ reserved space for crowdsourced input #CSWBrussels ]


Can you do all that on your own?


Can you do all that on your own?Crowd it

If you are a product guy, get the social, networking people involved.

If you are a networking guy, don’t get more networking people. Seriously get some product guys. You owe it to the backers to

do it right incl. organising a capable and balanced team.


When you’ve done all thatYou’ve got a Million Dollar companymoney can’t buy

Starts with the One

Give it a shot. Always your best shot. That’s all you can do.


If you never shoot, it’s always a miss.Dutch entrepreunial spirit

Niet schieten is altijd een mis.


It’s a Road Trip, come journey with usPlanning 2-3 more Product Crowdfunding in 2014

[ Projects of different sizes Kickstarter, Indiegogo, Local ]

Prep phase for Equity Crowdfunding [ accredited AngelList / SeedInvest | non-accredited Seedrs / CrowdCube ]

Crowdsource Video campaign[ inspired by #CSWBrussels to go crowdsourcing with video campaign ]

How & Where to catch the bus?Facebook : www.facebook.com/myrocki | @MyRocki

Google+ : gplus.to/myrocki | +Rocki

Twitter : www.twitter.com/myrocki | @MyRocki

Instagram : www.instagram.com/myrocki


THANK YOUWe’re Grateful & Pay it forward