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WHEN DO WE GAMIFY THE USER JOURNEY?
WORKSHOP @gamifyUs - 2017 Stockholm - @janbidner #SOGETI
@janbidner #SOGETI #GAMIFICATIONFREDAG
TOP 3 CORE DRIVES:
- Creativity- Curiosity- Accomplishment
TOP 3 FAVORITE GAMES:- Plants vs Zombies - Rock, Paper, Scissors- Bubble, Bobble
PLAYER TYPE- FreE SpiRiT
@janbidner #SOGETI
HAPPYMARRIAGE?
@janbidner #SOGETI
LEAVEHOME ARRIVE AT
WORK
GO THROUGHMAIL-BOX
HAVE ACOFFE
TALK TOBOSS
BIKE RIDEHOME
VISITCLIENT
BIKE RIDETO CLIENT
MAKEA SALE!
@janbidner #SOGETI
BEHAVIOUR
EXPERIENCE
ATTITUDES
ON STAGE TOUCH POINTS
A CUSTOMER JOURNEY MAP
@janbidner #SOGETI
TILL
••••••
( Work Experience Week Enrollment )
@janbidner #SOGETI
USERS… AND HOW TO USE THEM
@janbidner #SOGETI
@janbidner #SOGETI
PERSONAS@janbidner #SOGETI
GAMIFICATION
@janbidner #SOGETI
DESIGN
@janbidner #SOGETI
USER EXPERIENCE
@janbidner #SOGETI
DESIGNTHINKING
GAME
@janbidner #SOGETI
GAMEMECHANICS
Rules, Goals, Feedback
@janbidner #SOGETI
GAMEDYNAMICS
The Outcome
@janbidner #SOGETI
GAMEAESTHETICS
Emotional response
@janbidner #SOGETI
@janbidner #SOGETI
TRIGGERING ENGAGEMENT
@janbidner #SOGETI
@janbidner #SOGETI
BUILDING HABITS
@janbidner #SOGETI
CHANGING BEHAVIOUR
@janbidner #SOGETI
CONVERTINGTHE USER
@janbidner #SOGETI
WHAT IS MOTIVATION?@janbidner #SOGETI
SELF DETERMINATION THEORY
MASTERY
PURPOSE
AUTONOMY
@janbidner #SOGETI
BASIC NEEDS?
@janbidner #SOGETI
OCTALYSIS CORE DRIVES
DEVELOPMENTACCOMPLISHMENT
EPIC MEANINGHIGHER CALL
EMPOWERMENTOF CREATIVITYFEEDBACK
OWNERSHIPPOSSESION
SOCIAL INFLUENCERELATEDNESS
SCARCITYIMPATIENCE
UNPREDICTABILITYCURIOSITY
LOSS AND AVOIDANCE@janbidner #SOGETI
NON-GAMECONTEXT
@janbidner #SOGETI
@janbidner #SOGETI
GAME ELEMENTS
@janbidner #SOGETI
@janbidner #SOGETI
@janbidner #SOGETI #GAMIFICATIONFREDAG
THANKS!
bidnerdonethat.worpress.com
HOOK ME UP!
READ ME!
HEAR ME OUT!
APPENDIX WITH EXAMPLE PRINT-OUT
GAME ELEMENTS
@janbidner #SOGETI
TEAM CHALLENGE
Vs.
@janbidner #SOGETI
LIMITED RESOURCES
@janbidner #SOGETI
JUICY FEEDBACK
@janbidner #SOGETI
LEADERBOARD
@janbidner #SOGETI
POINTS / COUNTER
@janbidner #SOGETI
BADGES
@janbidner #SOGETI
SOCIAL MECHANICS
@janbidner #SOGETI
LEVELS
@janbidner #SOGETI
MYSTERY GIFTS
@janbidner #SOGETI
AVATARS
@janbidner #SOGETI
BOSS FIGHTS
@janbidner #SOGETI
THEMING
@janbidner #SOGETI
STORY-LINE / NARRATIVE
@janbidner #SOGETI
VIRTUAL CURRENCY
@janbidner #SOGETI
APPOINTMENT DYNAMICS
@janbidner #SOGETI
BEGINNERS LUCK
@janbidner #SOGETI
MILESTONE UNLOCK
1
2
@janbidner #SOGETI
EASTER EGGS
@janbidner #SOGETI
PROGRESS BAR
@janbidner #SOGETI
QUESTS
@janbidner #SOGETI
INVENTORY LISTS
5
3
@janbidner #SOGETI
SOCIAL GIFTING
@janbidner #SOGETI
VOTING SYSTEM
3
@janbidner #SOGETI
PROGRESSION LOSS
@janbidner #SOGETI
SUNK COST PRISON
@janbidner #SOGETI
MENTORSHIP
@janbidner #SOGETI
PROTAGONIST
@janbidner #SOGETI
ANTAGONIST
@janbidner #SOGETI
@janbidner #SOGETI
BEHAVIOUR
ATTITUDES
EXPERIENCE
ON STAGE TOUCH POINTS
OFF STAGE TOUCH POINTS
GAME ELEMENTS
PERSONAS
STEPS@janbidner #SOGETI
