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Now more than ever, it\'s vital for libraries to tell their stories in compelling ways. In this session, you\'ll learn: * the components of a great story * how to use powerpoint for maximum effect * how to organize your stories * how to make your stories most compelling for listeners * and a simple method for making your stories more strategic. Libraries will continue to be a vital part of our lives. You need to get the story out so your library will receive the funding it deserves. \"Who\'s Telling Your Story? for Libraries\" will help you do just that!
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Who’s Telling YOUR Story?Increasing the effectiveness of your communication, one story at a time
Marc A. Pitman, FundraisingCoach.com
More New 501(c)3’s Each Year
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1995 2000 2005 2007
Statistics from National Center for Charitable Statistics http://nccsdataweb.urban.org/
Huge DNA picture strand
Campfire picture with people talking
Sylvan Learning Center
Sylvan Learning Center
New Scientist, May 2005
More New 501(c)3’s Each Year
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1995 2000 2005 2007
Statistics from National Center for Charitable Statistics http://nccsdataweb.urban.org/
A trip to the grocery store
Beginning, Middle, End Has a hero Needs CONFLICT
(hero+obstacle=conflict) The storyteller works to
help the listener be immersed in the story
Set structure of storytelling 2300 years ago
Beginning, Middle, End
Set structure of storytelling 2300 years ago
Beginning, Middle, End Has a hero
Set structure of storytelling 2300 years ago
Beginning, Middle, End Has a hero Needs CONFLICT
(hero+obstacle=conflict)
Set structure of storytelling 2300 years ago
Beginning, Middle, End Has a hero Needs CONFLICT
(hero+obstacle=conflict) The storyteller works to
help the listener be immersed in the story
Set structure of storytelling 2300 years ago
Storytelling for Dummies
Storytelling for Dummies
Act 1: Get hero up a tree
Storytelling for Dummies
Act 1: Get hero up a tree
Act 2: Throw rocks at him
Storytelling for Dummies
Act 1: Get hero up a tree
Act 2: Throw rocks at him
Act 3: Get him down
The hero must be a person
Your Stories = Your Culture
Your Stories = Your Culture
1. Creation Story (Genesis)
Your Stories = Your Culture
1. Creation Story (Genesis)
2. Royally Messed Up Stories (Balaam)
Your Stories = Your Culture
1. Creation Story (Genesis)
2. Royally Messed Up Stories (Balaam)
3. Enduring Hardshipsa) Longsuffering (Job)b) Fighting through
(Nehemiah)
Your Stories = Your Culture
1. Creation Story (Genesis)
2. Royally Messed Up Stories (Balaam)
3. Enduring Hardshipa) Longsuffering (Job)b) Fighting through
(Nehemiah)4. The Glorious End
(Revelation)
Picture of Elevator Or people in an elevator
Organizing StoriesThe Rule of 3’s
Organizing StoriesThe Rule of 3’s
0. Define Your Jennifer
Organizing StoriesThe Rule of 3’s
0. Define Your Jennifer
1.3 Attributes
Organizing StoriesThe Rule of 3’s
0. Define Your Jennifer
1.3 Attributes
2.3 Channels
Organizing StoriesThe Rule of 3’s
0. Define Your Jennifer
1.3 Attributes
2.3 Channels
3.3 Times a Month for 3 Months
Repeat. Repeat. Repeat.
Horse vet picture
Storytelling Resources Andy Goodman www.agoodmanonline.com
Cliff Atkinson www.sociablemedia.com
Marc A. Pitman www.fundraisingcoach.com [email protected]
• Gooney Bird Greene by Lois Lawry
