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Getting web visitors to reveal their identity is a challenge. We showcase B2B and B2C examples and tools used to persuade visitors to reveal their identity and share it with the sales team.
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Who’s Visiting your Website?And how to find out….
Who is visiting your website?
Google Analytics Intelligence Events
Change in Visitors – 1 week
Business to Business discovery
Which page did they view?
And Barclays bank
Ebooks – free for you
Reverse IP Mappinghttp://bit.ly/NyO83P
How to find business people online
http://slidesha.re/1htydUa
Business to Consumer
Driving traffic to owned assets
Hub and spoke model of integration
Website blog is the hub of everything• Blog posts originate nearly everything Online• Comments cross-post from social back to blog Online to Online• Newsletter sends from blog articles Read Offline to Online• But only partial posts – hyperlinked back to blog Online
• Telemarketing to club committees Offline• Drive back to blog for sponsorship terms Offline to Online
• Email enquiries Offline or Online• Answers used to update FAQ and write blog posts Offline to
Online• Link back to old articles in email replies Offline to Online
Next Scripts Autoposting
• Choose from Facebook, Twitter, Google+, Pinterest, LinkedIn, Tumblr, Blogger, Delicious, Diigo, FriendFeed, Livejournal, Plurk, Stumbleupon, vBulletin, YouTube, Instapaper, App.net
• Features• Randomised posting times• Limit speed and frequency to each network• Include/exclude categories • Choose start dates • Choose page types• Reposting
Analytics shows 1 Year change
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