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DIGIQOM Centre of Excellence DIGIQOM Centre of Excellence
WHY BOTHER ABOUT SOCIAL MEDIA?
DIGIQOM Centre of Excellence DIGIQOM Centre of Excellence
FIRST STEPS AND INTRODUCTION
So what is Social Media?
DIGIQOM Centre of Excellence DIGIQOM Centre of Excellence
Our World
üGoogle Dependent
üFacebook Friendly
üTwitter Guided
DIGIQOM Centre of Excellence DIGIQOM Centre of Excellence
üInstant messaging led
üPowered to publish and create news
üRecommendation driven
Where is the Audience
2/3 of the global internet population is on Social Networks AC Neilson Survey 2009
Visiting Social Networking sites is the 3rd most popular activity online ahead of Email
DIGIQOM Centre of Excellence DIGIQOM Centre of Excellence
Source AC Neilson
50% of all Indians on the internet are on social networks19 Million
Indians spend their Time on social network everydaySource - Comscore
Challenge Faced by Brand Communicators
2/3 of the economy
is now influenced by Personal Recommendations….
(Source: McKinsey Quarterly)
DIGIQOM Centre of Excellence DIGIQOM Centre of Excellence
We have reached a point where:
14% of people trust ads
78% of people trust consumer
recommendations(Source: Neilsen Global Trust In Advertising Survey, 2008)
The Internet is Social
DIGIQOM Centre of Excellence DIGIQOM Centre of Excellence
PR Influenced by Personal Opinions
DIGIQOM Centre of Excellence DIGIQOM Centre of Excellence
DIGIQOM Centre of Excellence DIGIQOM Centre of Excellence
DIGIQOM Centre of Excellence DIGIQOM Centre of Excellence
DIGIQOM Centre of Excellence DIGIQOM Centre of Excellence
DIGIQOM Centre of Excellence DIGIQOM Centre of Excellence
DIGIQOM Centre of Excellence DIGIQOM Centre of Excellence
DIGIQOM Centre of Excellence DIGIQOM Centre of Excellence
MOST COMPANIES STILL TREAT SOCIAL MEDIA
DIGIQOM Centre of Excellence DIGIQOM Centre of Excellence
SOCIAL MEDIALIKE JUST ANOTHER MARKETING CHANNEL….
When its MUCH MUCH MORE!
DIGIQOM Centre of Excellence DIGIQOM Centre of Excellence
DIGIQOM Centre of Excellence DIGIQOM Centre of Excellence
DIGIQOM Centre of Excellence DIGIQOM Centre of Excellence
DIGIQOM Centre of Excellence DIGIQOM Centre of Excellence
DIGIQOM Centre of Excellence DIGIQOM Centre of Excellence
DIGIQOM Centre of Excellence DIGIQOM Centre of Excellence
DIGIQOM Centre of Excellence DIGIQOM Centre of Excellence
Here’s what you need to do…
DIGIQOM Centre of Excellence DIGIQOM Centre of Excellence
so where tostart
DIGIQOM Centre of Excellence DIGIQOM Centre of Excellence
DIGIQOM Centre of Excellence DIGIQOM Centre of Excellence
Make Consumers
Friends
DIGIQOM Centre of Excellence
FriendsLets get your brand talking!