Why Costco Is Destroying Its Competition - 3 Marketing

Lessons YOU Can Use

Costco has climbed over the years to #15 on Fortune 500

Proof of their success:

3 Marketing Lessons from

Lesson 1 - collect data

3 Marketing Lessons from

Lesson 1 - collect data

3 Marketing Lessons from

Lesson 1 - collect data

Costco studies what you buy and when you buy it

3 Marketing Lessons from

Costco studies what you buy and when you buy itWhat if your company doesn’t

have a membership program?

Lesson 1 - collect data

3 Marketing Lessons from

1.) ASK your customers why they chose you

Lesson 1 - collect data

What if your company doesn’t have a membership

program?

3 Marketing Lessons from

2.) LISTEN to your customers on social media

1.) ASK your customers why they chose you

Lesson 1 - collect data

What if your company doesn’t have a membership

program?

3 Marketing Lessons from

Lesson 2 - offer LESS choices

Lesson 1 - collect data

3 Marketing Lessons from

Lesson 2 - offer LESS choicesWait…what?

Lesson 1 - collect data

3 Marketing Lessons from

Lesson 2 - offer LESS choices

Wait…what? Lesson 1 - collect data

3 Marketing Lessons from

Lesson 2 - offer LESS choicesLesson 1 - collect data

Only TWO kinds of toothpaste

offered

3 Marketing Lessons from

Lesson 2 - offer LESS choicesLesson 1 - collect data

Implication - Costco has already done all of the hard

work for you

3 Marketing Lessons from

Lesson 2 - offer LESS choicesLesson 1 - collect data

Lesson 3 - offer assurances

3 Marketing Lessons from

Lesson 2 - offer LESS choicesLesson 1 - collect data

Lesson 3 - offer assurances

3 Marketing Lessons from

Lesson 2 - offer LESS choicesLesson 1 - collect data

Lesson 3 - offer assurances

Guarantee

*Guarantee I actually believe

vs.

3 Marketing Lessons from

Lesson 2 - offer LESS choicesLesson 1 - collect data

Lesson 3 - offer assurances

*Guarantee I actually believe

Guarantee

3 Marketing Lessons from

Lesson 2 - offer LESS choicesLesson 1 - collect data

Lesson 3 - offer assurances

Summary: