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Presentation to the Department of Communication and Media at Spring Arbor University as well as communication majors on what I learned in my first two years as a new executive leader.
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WHY LEADERSHIP MATTERS
jason archerexecutive director of communications
free methodist church, usa
@jasonarcherwww.jasonarcher.net
WSAE 1994Heading Home with Jason Archer & Mike King
Executive Director
Magazine Editor [P/T]
Managing Editor Art Director
Graphic Designer
Author Relations[P/T]
Evangel Editor/Special Projects
Assistant to Executive Director/Yearbook
Editor
Curriculuim Writer Director of Video Production
Video Assistant
CONFRONT THE BRUTAL FACTS
You absolutely cannot make a series of good decisions without first confronting the brutal facts.
- Jim Collins
BRUTAL FACT: THERE WAS NO COHESIVE STRATEGY
“I skate to where the puck is going to be, not where it has been.”Wayne Gretzky
!
THE OLD WINESKIN
• Former Model
• Magazine
• Small Email List
• Outdated & Ineffective Website (no CMS)
• We have the content
• We need to change the way it is distributed
CURRENT NEW
THE MOVE TO MULTIPLE
CHANGE THE MODEL
• Extend reach from 36,000 to 1.2 million
• Move from one to four delivery mechanisms
• Move from one to two languages
0
37500
75000
112500
150000
36,000
150,000
Current Reach (est.) Proposed Reach (est.)
Executive Director
Magazine Editor [P/T]
Managing Editor Art Director
Graphic Designer
Author Relations[P/T]
Evangel Editor/Special Projects
Assistant to Executive Director/Yearbook
Editor
Curriculuim Writer Director of Video Production
Video Assistant
Executive Director
Managing Editor: LLM Magazine Web Architect/Admin Photographer/Social
Media/WriterProject Manager/Special Projects
Operations Manager
Graphic DesignerInternal
Communications Strategist
SYNTHESIS
TAKE CALCULATED
RISKSDo the research on trends.
Evaluate what’s in the pantry.Come up with a plan.
Don’t be afraid
DO HARD THINGS
discern the right thing to do
do it
DON’T DO IT ALONE
Find someone who has gone where you’ve been
Pay for it and pursue it
NURTURE & NETWORK
Relationships matter. Invest.Realize it takes time
Regularity breeds strengthBe tenacious
ORG FIRSTnothing else matters. including
your agenda.submit to it.
jason archerexecutive director of communications
free methodist church, usa
@jasonarcherwww.jasonarcher.net
