Why LinkedIn Drives So Much Traffic To My Site

www.simplicityadmins.com

LinkedIn Drives So Much Traffic To My SiteWhyWhy


When I look at my under “Traffic Referral Sources”, LinkedIn is on position number one. Each month I get a lot of traffic to my site that comes through LinkedIn.

A study by Hubspot, an Inbound Marketing agency has shown that LinkedIn has the highest visitor-to-lead conversion rate, 277% higher than Twitter & Facebook. In other words this means that traffic that comes from LinkedIn to my site, has a 277% higher chance to convert into a lead (speak “potential client”) than if it came from Twitter or Facebook.


Because LinkedIn has a very targeted audience. It is an adult, business oriented crowd. So this makes for very targeted traffic.

In this post I want to show you why LinkedIn drives so much traffic to my site.

There are four main reasons in my opinion.

Why is that? Why is that?


My blog url is in my headline

Blogging is part of what I do, it belongs to my job description. That’s why I decided to add “Blogger at www.simplicityadmins.ch/blog” to my LinkedIn headline. It’s not a clickable link, but if people are curious they can copy paste that link into their browser.

If you decide to do the same, make sure you have something to share with the people who land on your site. Such as blog content, a give away, free webinars etc. I wouldn’t recommend adding your website in your headline if it’s just a static site with no added value to the visitor.

Reason Number 1 Reason Number 1


In your profile you have the option to create link love to your websites. LinkedIn gives you the opportunity to add 3 links. Take advantage of it!

My website & blog urls are in my profileReason Number 2Reason Number 2

And then customize these links. Don’t just use the default option that LinkedIn gives you such as “Company website” or “Blog”. Boring ! Click on the “Edit” button & choose “Other” in the drop-down menu. Then give your site or blog a name that makes people want to click on it !

Even if you only have one website, I’m sure have more than one page on that site. So use three different landing pages. For example one to your blog, one to your Freebie and why not add one to your testimonials page.


The third reason is that I write regular blog posts (1 per week) and whenever I post a new one, I share it with my LinkedIn network in the updates and sometimes also directly on groups which could be interested in that specific content.

I share lots of content on LinkedInReason Number 3Reason Number 3

If people are interested in the topic, they can then click on the link and will be redirected to my site. I also have a “LinkedIn Share button” on each of my blog posts, so people can share it with their network on LinkedIn.


Want More Traffic from LinkedIn?Get my LinkedIn for B2B E-book ! You will learn:•That you need to treat your profile like you treat your website•How to Promote your profile•How to increase your reach by adding new connections•How to share your content & get your content shared•How to network and get new leads with groups•How to get more referrals with references•How to make LinkedIn a more personal experience & much more…

Click HERE to purchase it for only

7 USD !


Connect with me

www.facebook.com/simplicityadmins

www.linkedin.com/in/simplicityadmins

www.twitter.com/sarahsantacroce

Business

Why LinkedIn Drives So Much Traffic To My Site