Sina Weibo is a unique social media platform. It is used by 250 million people in China, including journalists, business owners and university professors. How to use weibo to promote your business in China. Presentation given by Jim James and Christian Dougoud at the GCPR Global meeting in Bangalore. February 2
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1. Social Media in ChinaWhy Multinationals turn to
WeiboByChristian Dougoudwww.eastwestpr.comFollow us on:Singapore |
Beijing www.eastwestpr.com
2. Why use sina weibo?Increase editorial Drive web
trafficenquiriesBuild relationships with key media, industry
influencers Singapore | Beijingwww.eastwestpr.com 3. Internet users
in ChinaSource: China Internet Watch ,China Internet Statistics
WhitepaperSingapore | Beijing www.eastwestpr.com 4. China social
mediaLandscapeSingapore | BeijingSource:
http://www.ciccorporate.com/ www.eastwestpr.com 5. What do the
International MonetaryFund, Louis Vuitton and Unilever havein
common?Melanie Lee. Reuters. Nov 16, 2011 Singapore |
Beijinghttp://www.reuters.com/article/2011/11/16/us-china-weibo-mncs-idUSTRE7AF0CN20111116
www.eastwestpr.com 6. Foreign business, organizations and
individualsuse Sina Weibo Singapore | Beijingwww.eastwestpr.com 7.
Sina Weibo at a glanceSingapore | Beijing www.eastwestpr.com 8.
Sina Weibo + = +Singapore | Beijing www.eastwestpr.com 9. 250
million registered usersincluding trade and general media, industry
experts, academics, influencers andyour competitorsSingapore |
Beijing www.eastwestpr.com 10. 40 blogs posted every
secondSingapore | Beijing www.eastwestpr.com 11. ~ 5 million new
users a month Singapore | Beijingwww.eastwestpr.com 12. Siemens on
Sina Weibohttp://weibo.com/siemens 13. Bill Gates on Sina
Weibohttp://weibo.com/gates 14. Electrolux on Sina
Weibohttp://www.weibo.com/electroluxchina 15. IMF on Sina
Weibohttp://www.weibo.com/imf 16. EASTWEST PR on Sina
Weibohttp://weibo.com/eastwestpr 17. Future developmentWeibo will
go mobile318 million phone usersaccess internet via mobile
phonesUSA population = 300 million 18. Future developmentWeibo will
go internationalWeibo will not remain a local phenomenon 19. Case
StudySingapore | Beijing www.eastwestpr.com 20. IEEE-SA on Sina
Weibohttp://weibo.com/ieeestandardsassoc 21. Features Embedded
video release Verified company account(requires license)
LogoAccount statisticsAbout usSpokespeopleNews
FollowersPhotosTagsLatest post 22. Objectives Increase editorial
enquiries Generate traffic to the Chinese IEEE-SA website Build
relationships with key media, online bloggers, industry influencers
23. Create Create branded account & Company Verification
Translate news into Chinese Synchronize Twitter, Facebook content
with Sina Weibo Shoot video releases in Chinese 24. Publish News
Industry updates Interview opportunities Event live posting
Whitepapers Photos 25. Promote Research followers:Media, analysts,
partners Promote events Link to video networks Optimize keywords
26. Monitor Editorial enquiries Competitor watch
Interactions/Comments Issues/Crisis 27. Analysis Followers
profiling Video views Reposts Traffic to main website 28. Thank
You!Contact usChristian Dougoud, Managing Director Jim James,
ChairmanMobile: +86 158 1036 5670Mobile: + 86 139 1073 1967Email:
[email protected]: [email protected] Singapore |
Beijingwww.eastwestpr.com 29. Company overview EASTWEST PR is a
public relations agency based in Asia since 1995, with offices in
Singapore and Beijing, China. 16 years experience in B2B 2 offices
in China and Singapore 400+ clients and counting Expertise in
traditional and digital PR Affiliates in 12 Asian countries
Singapore | Beijingwww.eastwestpr.com 30. Core business:
IT/TechAepona Coding Technologies Entertainment (Beijing)MSI Legal
& Accounting RevlonVoxboneAffleComic ReliefHaymarket Media
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