Why Websites Are Essential For Small

Businesses

Today people use the internet for almost everything.

Whether it’s a small clothing store or family-owned construction company, websites great tools for marketing any business.

According to a recent study:

• Most small business owners don’t have a website

• Business owners identified word of mouth and professional referrals as the most effective ways to reach customers

• 31% identified business websites as an effective method to reach customers

• About 1 in 4 small businesses don’t spend money on marketing

Business owners need to improve their views of having a website for their company.

Here’s why…

Be Accessible and Convenient

• People can access the internet and a company’s website at their leisure 24/7

• Most people shop online because it’s convenient and easy and can be done from the comfort of their home

• Many consumers search for information about a product/ service online before going to the store to make a purchase

• Make the website easy to navigate

• Make it visually engaging

• Provide relevant information about the company and what it offers

Create a professional, nicely designed website where customers can learn more about the business’s product or service.

The appearance of a company’s website can set them apart from a competitor and help it gain new customers.

Build Relationships

• Websites are great networking tools

• They help build relationships with existing and potential customers

• Build relationships both online and offline

Websites are especially beneficial to businesses that sell a product

• By transitioning a business from operating at a single location to a web-based enterprise, the company will gain more customers

• A small business can sell and ship their product to customers all over the country, or even internationally

Shipping costs are outweighed by the increased profits of having more customers

• Shipping expenses are minimal because the business will have a wider audience for the product, instead of having just a single store in one town

• Use shipping software solutions to reduce shipping expenses

Businesses can also use their website to market a special promotion or sale they are offering, also drawing in more customers.