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Why Social Media is Critical for Your Business
times have changed
old marketing tactics
new marketing tactics
So what’ssocial media?
“THE TERM MOST OFTEN REFERS TO ACTIVITIES THAT INTEGRATE TECHNOLOGY, TELECOMMUNICATIONS, SOCIAL COMMUNICATION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEO AND AUDIO.”
Wikipedia.com
But, their customer service
sucks!
Yeah, this product really
works!
I got great results!
Totally.
aka: people having conversations online
Share and Enjoy:
It’s also an UMBRELLA term for;Social bookmarking, networking & news
And it’s activated by...
• Wikis
• Blogs
• Forums
• Video Sharing Sites
• Photo Sharing Sites
• Social Networks
• Review Sites
• Online Chat
• Podcasts
• Virtual Worlds
• RSS
Which makes it...
Open Inclusive
Transparent
CollaborativeEmpowering
Reciprocal
Authentic
Consumer-Driven
Dynamic
Vigorous
Lively
Sincere
and NOT...
CLOSED EXCLUSIVECONTROLLEDMESSAGE-DRIVENGET RICH QUICK
Great but, why should I care?
It’s an opportunity tounderstand, engage & deliver
Resulting in more relevant, better developed products or services supported by a foundation of solid customer relationships
Plus, It’s Growing!
20,000,000 Professionals
Over 100,000,000 Users
4,000,000 Users
Over 100,000,000 Videos
Okay, then what’sSocial Media Marketing?
Social Media Marketing combines the goals of traditional marketing with social media’s virtually unlimited consumer touch points through constant engagement & participation
2 Main Objectives
Spread ideas...
Increase visibility...
Then what’s my strategy?
First, listen
Then, participate
But, how?
Build: a Community to host a Discussion
Create: “expert” Content
Participate: be Available to give advice and support
Meet in the Middle: Converse in their realm
Social Media Marketing
Best Practices
Consistency
Participation
Transparency
CISCO 12 Corporate Blogs
COMCAST Micro Blogging Customer Support
ADOBE Bookmarking Tutorials
APPLE Faceboook Group for Students
ACURA Desktop Widgets for Traffic
ALLTOP YouTube for How-To Videos
Thank You!Converse with Me
Website:Email:Twitter :
Barbragago.comBarbraGago@Gmail@BarbraGago