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WHY
STORIESARE VITAL FOR
BRANDINGa manifesto from LUKSO Story & Strategy
check more stuff on www.storybeats.com.br
What would you do if you had the responsibility of giving a
SPEECH FOR GRADUATESof one of the most important
UNIVERSITIES IN THE WORLD?
"NO BIG DEAL, JUST 3 STORIES"http://www.youtube.com/watch?v=UF8uR6Z6KLc
What would be the
LAST IMAGEthat you would like to leave at the
AUDIENCE'S MINDafter the speech of your life?
"ONE STORY THAT I WOULD LIKE TO LEAVE WITH YOU TODAY".http://www.youtube.com/watch?v=K3LoN4r5kuo&feature=PlayList&p=C01
438B9738CD854&playnext=1&playnext_from=PL&index=4
GREAT STORIESGIVE SENSE TO OUR LIFES
WHY?
stories are full of
MYTHS
"Exemplary and sacred ideas that provide sense to the human existence since the beginning of our times".Mircea Eliade, mythologist.
stories are full of
ARCHETYPES
"Patterns that are alive in the collective unconscious of all societies"Carl Jung, psychologist.
stories are full of
CONFLICTS
"What you want to do but is prevented to do"Aleksei Abib, filmmaker
stories are full of
MESSAGES
AND BESIDES THAT...
GREAT STORIES
ARE EVERYWHERE
We can hear them from a
FRIEND
Or we can hear them at the
CHURCH
We can learn them in the
CLASSROOM
Or we can learn them from our
COLLEGUES
We can watch them at the
THEATERS
Or we can read them on the
NEWSPAPERS
Ops... on the
NEWS
and trough them, we create our
STORIES WE LIKEhelp us to create our
PERCEPTION OF VALUE
OWN STORY
AND WHY DOESN'T
YOUR BRAND TAKE A ROLE
IN THAT PROCESS?
WHAT IF YOUR
BRAND CREATES
A STORY THAT
WILL MAKE
SENSE TO OTHER
PEOPLE'S LIFE?
This is where
STORYTELLING
BRANDINGmeets
"The universe is made of stories, not atoms."
-Muriel Rukeyser
The brand is made of stories, not products
or services.
"Storytelling is the most powerful way to put ideas into the world today."
-Robert McKee
Brandstorytelling is the most powerful way to engage the consumers
of our days.
"It is not the voice that commands the story. It is the ear."
- Italo Calvino
It is not the marketing director that commands
the story. It is the consumer.
"A man tells his stories so many times that hebecomes the stories. They live on after him, and
in that way he becomes immortal." -Will Bloom | Big Fish
A brand tells its stories so many times that it becomes
the stories. They live on every touch point, and in that way it
becomes immortal.
STORYTELLINGBRANDING? empowers
how
have been doing excellent work through SOME GREAT BRANDS BRANDSTORYTELLING
with different approaches
BRANDS and ARCHETYPES
BRANDS and MYTHIC UNIVERSES
BRANDS and CONFLICTS
versus "usual business"
versus "fashion for minority"
versus "passive entertainment"
versus "design for elite"
universalThe concepts of storytelling are
And they can inspire
POSITIONING
CULTUREIDENTITY
INSIGHTSto every single brand in the world.
because every
BRAND is a potential
STORYTELLER
have you ever
THOUGHTabout it?
Have you ever thought about the
MYTHOLOGY behind your brand?
Have you ever thought about the
UNIVERSEthat your brand fits in?
Have you ever thought about the
CONFLICTthat your brand wants to solve?
Have you ever thought about the
MESSAGEthat your brand is going to
leave to the world?
AND MOST IMPORTANT:
Have you ever thought about what
STORY YOUR BRAND could tell that is going to
GIVE SENSEto other people's life?
TKS ;-) Email: [email protected]
Twitter: @story_beats
URL: www.storybeats.com.br
LUKSO Story & Strategy is a brand consultancy that put clients into storytelling techniques to discover, explore, create and manage great brandstories that will energize brands.
