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Why the Web Wins
Confessions of a non-shopper
You want me to go visit STORES??? Really??
OK, I signed up for this class to expand my horizons. I’ve avoided stores for years, but I’ll give it a try!
What did I learn from this experience?
High-end stores have:
Very attentive sales people – little opportunity for taking photos!
Clean, organized display spaces
Refreshments (WILLIAMS SONOMA)
Comfortable seating (COACH)
Expensive merchandise
Lower-end stores have:
• Better prices, but
Cavernous spaces, harsh lighting(JOANN)
Overcrowded and unsafe displays –Would you want to be here in an EARTHQUAKE?(BED,BATH and BEYOND)
Poorly organized and maintained merchandise(ROSS)
My preferred shopping experience:
My couchMy hoursMy IpadMy musicMy choice of refreshmentsEasy access to all available options
Postscript:
I look forward to reviewing presentations from folks who hopefully had more insights from this assignment than I did!