Why you can’t innovate like apple

WHY YOU CAN’T INNOVATE LIKE APPLE

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www.InnovationGrow.com

If you were to acquire a superpower from any company the innovative powers of Apple would probably be the most popular choice.

The fact that Apple has used this innovative process to build such a formidable empire in the elusive technology industry is amazing. Although you will never obtain the exact formula that Apple uses to innovate (because no such formula exists) you can copy the core concepts to apply to your company for improved business and profits.

Focusing on design, the user experience, and having an iteration schedule will amplify your attempt to innovate like Apple.

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As people are transcending their simple needs and developing more refined tastes design becomes one of the most important factors that companies need to start focusing on.

Apple’s attention to design can be seen in everything from the products themselves to the box that you carefully unwrap them from; when you purchase this superbly designed product or gift.

The box and attention to detail that Apple puts into creating an experience out of the moment when you open the product, whatever it happens to be, is astonishing.

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By just thinking about how your customers are going to use your products or services and how they initially interact with them will give you actionable data to improve your business.

But by making this process a little bit easy and better it will catapult you ahead of your competition.

Apple is not the only company that has this attention to design; they just excel at it better than most.

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The user experience is one of the core concepts that all of the innovation spawns out of within Apple.

All of the designs and mock-ups are exact images or replicas of the proposed product.

This attention to detail allows the senior managers to experience the products and make changes based on their first hand interaction.

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Simulating the user experience to the best of your ability will allow you and others in your organization, to get a better understanding of what your customers actually experience.

By combining this attention to detail in the mock-ups and the design will help to round out any glaring problems before going to market or improving the experience for new customers.

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Driving innovation takes a focus on deadlines and creating options.

When the Apple designers are tasked with iterating on a new feature they create 10 completely different and detail specific mock-ups.

These puts a lot of creative energy into the details and when they are on a schedule it allows them to iterate on tons of features each week.

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Adopting this strategy can be accomplished by breaking each the design issues into the smallest component possible and then creating many different designs for each issue.

Once you have a base the key is to iterate as often and as quickly as you can to move the project forward.

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Combining these three core concepts and adopting them as best as you are able to will help your organization to move in the same direction as Apple.

Likely you won’t have the resources to pour into innovation that Apple does, and ultimately will never be able to innovate as prolifically you can still use these concepts to expand your business in an unimaginable fashion.

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GROWING BUSINESS WITH INNOVATION

For additional information about Business Innovation

please visit www.InnovationGrow.com