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© 2010 SAP AG. All rights reserved. / Page 1
Why You Should Care About Social Media.A Discussion.
[email protected] Media Audience MarketingSAP @nathomson
© 2010 SAP AG. All rights reserved. / Page 2
Three Reasons Why You Should Care
It’s happening with or without you
What are people saying about you?
You Don’t have to do it all on your own
SAP Community Network
“TechEd” example
It could help your bottom line
“Marketing” (ouch, the bad word) yourself
“Marketing”(ouch, still hurts) brand, products & services
© 2010 SAP AG. All rights reserved. / Page 3
What Are People Saying About You?
© 2010 SAP AG. All rights reserved. / Page 4
Three Reasons Why You Should Care
It’s happening with or without you
Do you know what people are saying about your company?
You Don’t have to do it all on your own
SAP Community Network
“TechEd” Example
It could help your bottom line
“Marketing” (ouch, the bad word) yourself
“Marketing”(ouch, still hurts) brand, products & services
© 2010 SAP AG. All rights reserved. / Page 5
Social Networks Make Life Easier
© 2010 SAP AG. All rights reserved. / Page 6
The Power of Social Media (Twitter, IdeaPlace, SAP Mentors…)
© 2010 SAP AG. All rights reserved. / Page 7
Three Reasons Why You Should Care
It’s happening with or without you
Do you know what people are saying about your company?
You Don’t have to do it all on your own
SAP Community Network
“TechEd” Example
It could help your bottom line
“Marketing” (ouch, the bad word) Yourself
“Marketing”(ouch, still hurts) brand, products & services
© 2010 SAP AG. All rights reserved. / Page 8
Build Your Reputation
© 2010 SAP AG. All rights reserved. / Page 9
Promote Your Business, Products, Events…
© 2010 SAP AG. All rights reserved. / Page 10
More Details on Creating Social Media Campaigns
APPENDIX
© 2010 SAP AG. All rights reserved. / Page 11
Question to Ask Before Starting A Social Media Campaign
? What are the campaign goals & metrics? How can social media support these goals? Who is the target audience? Where to find this audience? What are the existing relevant social media channels? Are there other appropriate social media channels? What are the goals and success metrics for each channel? What resources are required to execute and what resources
do I have?