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What do these terms mean and are they important to me? How can tools with names like Twitter, Delicious, Facebook, Wiki, Blog, Vlog, TalkShoe and Ning provide serious advances in business and personal productivity, creativity and innovation? Can't I just ignore the buzz? Find out what web 2.0 is about and how serious the movement is in Paul's interesting and informative discussion. If you miss this set of disruptive innovations, it's going to be difficult to catch up. Paul Schumann is a futurist and an innovation consultant. He is the president and co-founder of Glocal Vantage Inc. (GVI) He has been a technologist and technology manager in the semiconductor industry (IBM), internal entrepreneur (IBM), cultural change agent (IBM), and consultant (Technology Futures and Glocal Vantage). With 49 years of professional experience, Paul is still excited about learning, and sharing what he is learning. He is the founder, past president, and member of the board of the Central Texas Chapter of the World Future Society . Paul is a member of the advisory boards of the Marketing Research Association and ACC’s Center for Community-based and Nonprofit Organizations. He is also involved with Texas Forums and Extreme Democracy. He is the creator and director of the Insights – Intelligence – Innovation Collaborative (In3C).
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WIDGETS, FOLKSONOMIES,
MASHUPS AND SYNDICATION
Paul Schumann
Outline
Introduction Web 2.0 Examples Web 2.0 Users Web 2.0 Taxonomy Getting started Future of web 2.0 Resources
2Paul Schumann
Web 2.0 (The Machine is Us/ing Us)
3Paul Schumann
Folksonomy (Delicious)
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Mashups
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Blogs
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Microblogs (Twitter)
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TweetDeck
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Twitter’s Growth
9Paul Schumann
Blog Search (Technorati)
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Syndication (RSS)
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12Paul Schumann
Wiki
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Vlog
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TalkShoe
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Ning
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Central Texas Chapter of the World Future Society
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Widgets (Gadgets)
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Drivers Technology
XML RSS Open software Broadband
Demographics Youth Geography
Ecology Interconnectedness Big systemic problems
Social Openness Collaboration Community
Political Transparency Democracy
Economic Globalization Coase & Smith
Paul Schumann 19
Communication
Individual(Few)
Many(Mass)
Many(Mass)
Individual(Few)
ConversationLetterE-MailTexting
PollingSurvey
BookNewspaperWeb siteTV
Web 2.0
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Social Technographics
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Source: Groundswell
Social Technographics Profile
Creators
Critics
Joiners
Collectors
Spectators
Inactive
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Online US Adults
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Source: Groundswell
Web 2.0 Taxonomy
Applications Processes Tools Platforms
Paul Schumann 23
Getting Started
Personal/ProfessionalUse TwitterGet a RSS readerGet a Facebook or LinkedIn page
BusinessSet up an internal Twitter systemSet up a Market Intelligence System
Paul Schumann 24
Market Intelligence System (Data Collection)
Noi
se
Rele
vant
Con
tent
WebBrowsing
BookmarksManager
RSS Feed
Key Bogs & Web Pages RSS Reader
Research
Blog /Web Content Analysis
Review & Selection RSS Feed
Keyword Selection RSS Feed
Personal Contact
Report
Report
RSS FeedSubscribe
25Glocal Vantage, Inc.
Market Intelligence System(Data Evaluation/Organization)
Know
ledg
e
Insi
ght
Ask & Answer Questions
Abstract & Provide Access
Summarize & Report
Blog & Discuss Dialog
& Conversation
Rate & Report
Ask & Answer Questions
Blog & Discuss
Synthesize & Report
Tag & RateContent
26Glocal Vantage, Inc.
Rele
vant
Con
tent
Future
Present: Personal (text, pictures, audio, video)Moving to: Business, nonprofits and
government Future: Data
Paul Schumann 27
Paul Schumann 28
“Most of all, we need to preserve the absolute unpredictably and total improbability of our connected minds. That way we can keep open all the options, as we have in the past.”
Lewis Thomas, 1973
Resources Groundswell: Winning in a World Transformed by Social
Technologies, Charlene Li & Josh Bernoff, Harvard Business Press, 2008
Wikinomics: How Mass Collaboration Changes Everything, Don Tapscott & Anthony Williams, Portfolio, 2006
The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations, Ori Brafman & Rod Beckstrom, Portfolio, 2006
Blogs, Wikis, Podcasts and Other Powerful Tools for Classroom, Will Richardson, Corwin Press, 2006
Extreme Democracy, Mitch Radcliffe & Jon Lebkowsky, Extreme Democracy, 2004
Smart Mobs: The Next Social Revolution, Howard Rheingold, Basic Books, 2002
29Paul Schumann
Paul Schumann Glocal Vantage Inc, PO Box 161475, Austin,
TX 78716 512.632.6586 [email protected] http://www.glocalvantage.com http://incollaboration.ning.com http://www.twitter.com/innovant2003
Twibe: http://www.twitter.com/groups/future #future
Want to go further? Contact me…
Paul Schumann 30
This work is licensed under the Creative Commons Attribution license. You may
distribute, remix, tweak, and build upon this work, even commercially, as long as you credit
me for the original creation as Paul Schumann, Glocal Vantage Inc,
www.glocalvantage.com.
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