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Helping businesses succeed online.

Will Scott: Borrell #LOAC2014 Buzz Session

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How do you give a 15 minute presentation in 4 minutes? Please review to learn more about Search Influence, the value to your advertisers and the revenues to our media partners. Remember, if a Tree Service falls on Facebook it may not really make a sound. And, if you live in Columbus Ohio, you too can Bounce Like Beyonce.

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Page 1: Will Scott: Borrell #LOAC2014 Buzz Session

Helping businesses succeed online.

Page 2: Will Scott: Borrell #LOAC2014 Buzz Session

WILL SCOTTABOUT ME

@searchinfluence

• First website online in 1994• Deployed over 2,500 customized web sites in 18

months (with a production staff of 12).• Former Vice President of YPsolutions (now Local

Matters)• Online Directory vendor to 20 independent

Yellow Pages• Deployed over 300 online yellow pages a year

with print “look and feel”• Part of team which took Sprint BestRedYP from

zero to 1,000,000 monthly visitors in 18 months• Uniquely qualified to help improve media

companies’ online products

Page 3: Will Scott: Borrell #LOAC2014 Buzz Session

BUILDING A COMPANY THAT SCALES

@searchinfluence

Page 4: Will Scott: Borrell #LOAC2014 Buzz Session

ABOUTSEARCH INFLUENCEHelping customers successfully market online since 2006 through search engine optimization (SEO), social media, paid online advertising, and reputation management.Search Influence

• 60+ full-time employees

• 30+ contract writers

• Google AdWords & Analytics Certified Staff

• Certified Google Partner

Reputation• 2011 Inc. 500 honoree

• 2012 & 2013 Inc. 5000 honoree

• 2013 Inc. Hire Power Award Winner

• Recognized leader in search and social for local business

• Over a decade in online media

Page 5: Will Scott: Borrell #LOAC2014 Buzz Session

400+Monthly Accounts

(10s of Thousands Served)

@searchinfluence

Page 6: Will Scott: Borrell #LOAC2014 Buzz Session

• Local and National SEO • Social Media Marketing• Comprehensive SEO• Including Site Audits

• Content Marketing• Online Advertising

@searchinfluence

CURRENTLY OFFERING

Page 7: Will Scott: Borrell #LOAC2014 Buzz Session
Page 8: Will Scott: Borrell #LOAC2014 Buzz Session

CUSTOM BRANDING

Page 9: Will Scott: Borrell #LOAC2014 Buzz Session

BUT WHAT ABOUT SEARCH?BARNACLE SEO, FTW!

Page 10: Will Scott: Borrell #LOAC2014 Buzz Session
Page 11: Will Scott: Borrell #LOAC2014 Buzz Session
Page 12: Will Scott: Borrell #LOAC2014 Buzz Session
Page 13: Will Scott: Borrell #LOAC2014 Buzz Session

HELLO, HELLO, HELLO. IS THERE ANYBODY OUT THERE?STUPID GOOGLE+ TRICKS

Page 14: Will Scott: Borrell #LOAC2014 Buzz Session
Page 15: Will Scott: Borrell #LOAC2014 Buzz Session

Pay no attention to the man behind the curtain.OUR PARTNERS’ SUCCESS

Page 16: Will Scott: Borrell #LOAC2014 Buzz Session

@searchinfluence

NATIONAL MEDIA PARTNER

2010

2011

2012

2013

2014

0 1000000 2000000 3000000 4000000

Projected RevenueTotal Sales

Revenue

Page 17: Will Scott: Borrell #LOAC2014 Buzz Session

@searchinfluence

WHAT WERE THEY SELLING?

2010 2011 2012 2013 20140

50

100

150

200

250

300

350

400

SEOSocial MediaContent

Page 18: Will Scott: Borrell #LOAC2014 Buzz Session

@searchinfluence

NO, REALLY?

2010 2011 2012 2013 20140

50

100

150

200

250

300

ListingsKeyword PackageComprehensive SEOAuditBloggingWhite PapersSocial PresenceFacebook MgmtLinkedin MgmtTwitter Mgmt

Page 19: Will Scott: Borrell #LOAC2014 Buzz Session

@searchinfluence

300%

2013 GROWTH:

Page 20: Will Scott: Borrell #LOAC2014 Buzz Session

“If you don’t like change, you’re going to like

irrelevance even less.”

-David F. Jakielo

Page 21: Will Scott: Borrell #LOAC2014 Buzz Session

@searchinfluence

Page 22: Will Scott: Borrell #LOAC2014 Buzz Session

THANK YOUWill Scott

[email protected]/blog

twitter.com/w2scott