Windermere Stellar 2016 PR & Social Media Report

Windermere StellarPublic Relations & Social Media Report2016

2016 PR & Social Media Report

Public Relations Coverage PR Coverage Value Summary Clippings

Social Media Summary Total Reach Engagement Total Likes

PR Coverage Value Summary

*Based on estimates, the standard calculated publicity value takes the calculated ad equivalency and multiplies it by a factor of three. The 3rd party editorial factor is a calculation used by the Public Relations Society of America to account for the credibility of editorial content over advertisements. Industry standards range from x3 to x5. Veracity uses a conservative x3 rate.

Calculated ad equivalency provides the estimated cost of placing an advertisement in a given space in print, online, television or radio. Ad equivalency value is based on what it would cost to buy advertising in the medium had it not been earned via all forms of public relations activities. The ad equivalency quoted is based on flat, one-time, non-negotiated 2015 rates and is multiplied by a factor that coincides with the amount of coverage provided (e.g. 100% value of a full page ad is not given for a simple mention within a full page article).

Medium Stories Calculated Ad Equivalent

Calculated Publicity Equivalent

Television 4 $7,759 $23,277Print 50 $39,098 $117,295Online 61 $53,381 $99,896TOTAL 115 $100,238 $240,468

While Veracity is responsible for the majority of the coverage we cannot take full credit for all of it as this has always been a team effort.

http://www.bizjournals.com/portland/news/2016/12/22/tour-the-13-entities-that-ranked-no-1-on-our-2016.html




http://www.bizjournals.com/portland/news/2016/12/16/whats-in-store-for-portlands-housing-market-in.html







http://www.bizjournals.com/portland/news/2016/12/16/whats-in-store-for-portlands-housing-market-in.html?ana=e_ptl_real&s=newsletter&ed=2016-12-16&u=zx6ADlG9jCXBJsKjbfz2fA03c064b8&t=1481920169&j=76781141











Lake Oswego ReviewDecember 8, 2016

Circ. W 2,730

http://portlandtribune.com/lor/54-my-community/335581-214586-get-festive-with-windermere-poinsettias




Lake Oswego ReviewDecember 8, 2016

Circ. W 5,711

http://www.columbian.com/news/2016/nov/30/real-estate-company-raises-six-figures-for-childrens-justice-center/







The ColumbianNovember 30, 2016

Circ. D 49,607

Portland TribuneNovember 15, 2016

Circ. 2xW 120,000

Portland Business Journal

October 14, 2016Circ. W 9,945







Lake Oswego ReviewOctober 13, 2016

Circ. W 5,795

http://www.pamplinmedia.com/lor/54-my-community/327029-205781-portland-fashion-institute-designers-to-show-2017-lines




http://realtormag.realtor.org/for-brokers/network/article/2016/09/how-convince-agents-not-leave









http://www.bizjournals.com/portland/blog/real-estate-daily/2016/09/nonprofit-breaks-ground-on-15-2m-project-to-help.html












http://koin.com/2016/09/07/bridge-meadows-breaks-ground-in-beaverton/






http://pamplinmedia.com/bvt/15-news/317995-197525-windermere-stellar-golf-tournament-set-for-aug-22



Worked to get reporter to amend damaging headline.

http://www.oregonlive.com/hg/index.ssf/2016/08/pdx_whidden_lewis_1900_wilcox.html



Portland TribuneAugust 2, 2016

Circ. 2xW 180,000

Beaverton Valley Times

August 4, 2016Circ. D 3,860

http://pamplinmedia.com/but/239-news/317025-195986-real-estate-cake-feeding-the-frenzy






Southeast ExaminerAugust 2016Circulation M. 30,000

http://southeastexaminer.com/2016/08/community-news-august-2016/



Northwest ExaminerAugust 2016Circulation M. 16,000

http://nwexaminer.com/wp-content/uploads/2016/08/August-2016_final1.pdf



Hollywood Star NewsAugust 2016

Circulation M. 18,000

The Columbian July 31, 2016

Circulation S. 58,882

http://www.columbian.com/news/2016/jul/31/big-demand-for-small-homes/









http://www.bizjournals.com/portland/subscriber-only/2016/07/29/oregon--sw-washington-privately-held.html



http://portlandtribune.com/wlt/248-west-linn-central-village/316028-193644-the-home-team-






West Linn TidingsJuly 21, 2016Circ. W 2,730

West Linn TidingsJuly 21, 2016Circ. W 2,730

Lake Oswego ReviewJuly 21, 2016Circ. W 5,795

Oregon BusinessJuly 2016Circulation M. 18,000

Oregon BusinessJuly 2016Circulation M. 18,000

http://www.oregonbusiness.com/article/the-magazine/july-august-2016/item/17074-private-150-slideshow




http://www.dailyastorian.com/community/20160715/local-windermere-branches-donate-9550-to-nonprofits




http://nwexaminer.com/wp-content/uploads/2016/06/July-2016-NWExam-webview.pdf



Northwest ExaminerJuly 2016Circulation M. 16,000

http://star-news.info/2016/07/05/windermere-brokers-volunteer-for-community/




The OregonianJune 29, 2016Circulation D. 247,833

West Linn TidingsJune 28, 2016Circ. W 2,730

Tigard/Tualatin TimesJune 28, 2016Circ. W 6,500

Lake Oswego ReviewJune 28, 2016Circ. W 5,795

http://portlandtribune.com/scc/103-news/313254-188410-a-dedicated-individual-



http://www.oregonlive.com/front-porch/index.ssf/2016/06/will_the_portland_housing_mark.html









http://www.kgw.com/entertainment/television/programs/live-at-7/brian-allen-the-co-owner-of-windermere-stellar-discusses-what-brexit-means-for-the-local-housing-market/257729575





The Columbian June 22, 2016

Circulation 49,607

Live@7 Nielsen Audience: 43,756

Ad Value: $700 Calc Ad Value: $4,993

Calc Publicity Value: $14,980

Runtime: 3:34

Report Generated: 28 Jun 2016 16:57:22 UTC

Story Count: 1 Audience: 43,756 Nielsen

Audience: 43,756 Ad Value: $700 Calc Ad Value: $4,993 Calc Publicity

Value: $14,980 Runtime: 3:34

http://www.pamplinmedia.com/lor/106-business/312175-187120-windermere-brokers-hold-annual-community-service-day-




The Columbian June 22, 2016

Circulation 49,607

Gresham OutlookJune 21, 2016

Circ. 2xW 7,434

http://portlandtribune.com/but/239-news/311918-189427-caplans-crazy-world







http://www.dailyastorian.com/community/20160610/brokers-create-kitchen-for-gearhart-kids



http://www.kptv.com/story/32146731/employees-from-windermere-real-estate-give-back-to-the-community



http://www.columbian.com/news/2016/jun/02/food-drive-to-benefit-fruit-valley-foundation/



http://realtormag.realtor.org/for-brokers/network/article/2016/05/how-spot-your-next-superstar-agent






The Columbian May 28, 2016

Circulation 49,607

http://www.dailyastorian.com/business/20160518/windermere-stellar-announces-top-local-brokers-for-2015





http://star-news.info/2016/05/08/veteran-realtor-cautions-homeowners-to-secure-permits-for-all-work/



http://www.bizjournals.com/portland/morning_call/2016/04/season-of-giving-daimler-windermere-open.html












http://explorethepearl.com/event/windermere-pearl-office-grand-opening/






http://explorethepearl.com/event/windermere-stellar-open-house/




http://explorethepearl.com/eventcategory/events/

http://explorethepearl.com/eventcategory/events/

Daily Journal of Commerce

April 6, 2016Circ. D 2,182

Lake Oswego Review

March 31, 2016Cir. W. 5,795

http://www.pamplinmedia.com/lor/106-business/300034-175745-windermere-stellar-announces-top-brokers-for-2015








Daily Journal of Commerce

March 30, 2016Circ. D 2,182

West Linn TidingsMarch 24, 2016

Circulation W. 2,730

Lake Oswego ReviewMarch 24, 2016

Circ. W 5,795

Hollywood Star NewsMarch 2016

Circulation M. 18,000

http://www.windermere.com/blogs/windermere/posts/yourstoryisourstory-home-shopping-a-state-away



The Business JournalMarch 18, 2016Circulation W. 9,945






http://www.bizjournals.com/portland/print-edition/2016/03/18/special-report-easing-the-homebuying-blues.html
















http://www.bizjournals.com/portland/morning_call/2016/03/15m-beaverton-development-will-match-foster-kids.html









March 17, 2016Circ. D 3,860

http://koin.com/2016/03/15/online-house-flipper-may-list-portland-homes/



http://www.oregonlive.com/front-porch/index.ssf/2016/03/portland_landlords_are_increas.html









http://www.dailyastorian.com/CRBJ/news/20160304/broker-chuck-overton-joins-windermere-stellar



Lake Oswego Review

February 25, 2016

Cir. W. 5,795

http://www.pamplinmedia.com/wlt/248-west-linn-central-village/263763-136941-giving-back-to-the-community




http://portlandtribune.com/wlt/248-west-linn-central-village/295179-171009-honoring-stellar-work



http://www.bizjournals.com/portland/blog/real-estate-daily/2016/02/portland-real-estate-agents-open-new-office-in-the.html












The Business JournalFebruary 5, 2016Circulation W. 9,945

http://revitalizationpartners.com/nw-regional-biz-news/is-the-economy-going-to-be-better-this-year-brian-allen-and-windermere-size-it-up/




http://www.bizjournals.com/portland/blog/real-estate-daily/2016/02/is-the-economy-going-to-be-better-this-year-brian.html
















http://thepearl.explorethepearl.com/2016/01/blake-ellis-real-estate-tips/









http://link.pdxmonthly.com/view/56b15e4318ff4339538b4b4d3kvaa.28s/dee85f90



http://www.oregonlive.com/hg/index.ssf/2016/01/portland_expensive_homes_2015.html









Daily AstorianJanuary 29, 2016

Circ. D 8,421

http://www.dailyastorian.com/community/20160129/windermere-stellar-supports-local-charities



South County Spotlight

January 22, 2016Circ. W 3,410



Lake Oswego ReviewJanuary 21, 2016

Circ. W 5,795

Tigard/Tualatin TimesJanuary 21, 2016

Circ. W 6,500

Wilsonville Spokesman


Newberg GraphicJanuary 20, 2016

Circ. W 4,960

Woodburn Independent


Canby HeraldJanuary 20, 2016

Circ. 2xW 180,000

Gresham OutlookJanuary 19, 2016Circ. 2xW 7,434

The Portland TribuneJanuary 19, 2016

Circ. 2xW 180,000

http://www.bizjournals.com/portland/blog/real-estate-daily/2016/01/2015-ends-on-a-super-high-note-for-portlandhome.html








http://portlandtribune.com/lor/48-news/288862-164207-top-of-the-charts









Lake Oswego Review

January 14, 2016Cir. W. 5,795

Lake Oswego Review

January 14, 2016Cir. W. 5,795

http://www.bizjournals.com/portland/blog/real-estate-daily/2016/01/portlands-largest-residential-real-estate-firm.html




The Columbian January 6, 2016

Circulation 58,882

The Columbian January 6, 2016

Circulation 58,882

http://www.columbian.com/news/2016/jan/05/real-estate-firm-finds-a-new-home/#

http://www.columbian.com/news/2016/jan/05/real-estate-firm-finds-a-new-home/

http://www.columbian.com/news/2016/jan/05/real-estate-firm-finds-a-new-home/

2016 Social Media SummaryThe following slides provide a summary of the key performance indicators (KPIs) for the Windermere Stellar Facebook page.

Using Facebook Insights, 2016 metrics are compared to 2015 for three KPIs: Total Reach, Engagement and Total Likes.

Total ReachTotal Reach (the number of people your page reached) increased 214% in 2016.

EngagementEngagement (the number of people who engaged with your Page, including clicks or stories created) increased 118% in 2016.

Total LikesTotal Likes (the number of people that “like” the Windermere Stellar Facebook page): 26% increase in 2016 Likes went from 702 to 880 in 2016.

Public Relations & Social Media ReportWindermere Stellar | 2016