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Presentation by Elena Zeni on how Cantine Zeni has developed its wine tourism successfully and
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ZENI ELENA Presentation
YES! Wine Tourism
helps to sell more wine
The Bardolino wine region
•Located in the north of Italy in the province of Verona
•The province of Verona has 5 different and well developed wine regions.
•The most important Veronese wine region is Valpolicella which is 15 minutes from Bardolino.
BARDOLINO WINE Producing area
•25.000 hectares on the South-east shore of Lake Garda
•16 towns/villages
•7 months of tourism/year. Very touristic area with picturesque landscapes.
•14,000,000 visitors/year
•Tourism started in 1970
BARDOLINO WINE producing details
•2.700 Hectares of vineyards
•240.000 Hectoliters wine/year
•104 bottling wineries
•Most wineries are small – from 40,000 to 500,000 bottles/year
•Wine tourism started in 1984
Founded in 1984
40 wineries
Collaboration events
2009 = new approach
70 wineries
Collaboration events
Courses
website and map
ZENI ENOTURISM
1986 = Methanol Crisis
- up to 40% reduction of wine sells for a few years- Big problems in our first market : Germany
1990 Zeni has 2 options:- stop the activity- make investments
1991 Gaetano Zeni founded theBARDOLINO WINE MUSEUM
- One of the first wine museums in Italy.
- 60 m2 inside area
- Employing 1 person
•1991 year of foundation. 60 m2 staffed by 1 person.
Simple venue for visitors to discover our wine culture as well as taste and purchase our wines. The person working in the museum is not a "wine professional".
•1998~ 120 m2 and 2 staff
Guided winery tours and small tasting room for guided wine tastings in Italian, German and English. The tours are guided by "wine professional” i.e. a Sommelier.
ZENI ENOTURISM21 years activity
ZENI ENOTURISM21 years activity
•2006= 500 m2 and 4 staff - 95,000 visitors/yr
•The staff are “brand ambassadors". They have wine and tourism knowledge and great people skills.
•2009 – 2012 =1900 m2 and 7 staff- 120,000 visitors/yr
Enoturism - not only while the visitors are at the winery but also after the visit, on line.
•Project for 2014 -2016~2300 m2 and 9 staff. Foundation Wine Museum, Wine Park,Multi sensory experience.
ZENI ENOTURISM
• accounts for 1/4 of total turnover, from the following activities:
•WINE MUSEUM
•WINERY TOURS AND TASTING
•WINE EVENTS for:
Companies
Schools
ho.re.ca in the local area.
WINE MUSEUM
WINE TOURS
WINE EVENTS
WINE EVENTS
WINE EVENTS
DINAMIC WINE TOURISM to promote
customer loyalty
•The wines and the territory are promote even after the visits by using:
Social networks
Newsletters
Website
THANK YOU FOR YOUR ATTENTION
LET'S KEEP ON TRAVELING
FOR ENOTURISM
WINE IT'SART,
A SUPREME BEVERAGE,GIVES EMOTION,
BRINGS CULTURE,ALLOWS MEDITATION.
CHEERS!