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Fit-in and be ignored, bland, insipid, invisible and dead (sooner or later). The ONLY way to be coveted by your fans is to Stand-out and BE DiFFERENT...
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Winners Stand-Out From The
Herd; They Don’t Fit-In
To Stand-Out…
You MUST deliver VALUEExperiences
HappinessNOT the product or technology
What the product creates for someone
The emotional triggers it produces
To Stand-Out…
You MUST deliver VALUE that is
RELEVANT Something people really care about;
Covet, crave, ache (for), hunger (for),
itch (for), yearn (for), lust (after) and long (for)
To Stand-Out…
You MUST deliver VALUE that is
RELEVANT
AND
UNIQUE
Something that ONLY you provide
To Stand-Out…
UNIQUENot “Best of the Best”
Not #1
Not “Excellent”
Not “Top 3”
But The ONLY
To Stand-Out…
“The granddaddy of all mistakes is
competing to be the best, going down the same path as everybody else and thinking somehow you can achieve better
results.” – Michael Porter
To Stand-Out…
“You don’t want merely to be the best of
the best. You want to be the ONLY one’s who do what you do” – Jerry
Garcia, The Grateful Dead
To Stand-Out…
“The S team is the ONLY provider of tailored
cleaning solutions with specialized training
that go beyond the needs of each of our
customers to enhance their business.
We create solutions that last forever.” -- Sheila
Wrap up – An Invitation
• bedifferentorbedead.com• Blog Articles on Strategy, Leadership, Sales, Service, Marketing (and other stuff)
• Connect and Engage • Slideshare.net/royosing
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BE DiFFERENT Series
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BE DiFFERENT Series
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