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Morning seminar presented to Chorley Town Hall members in August 2013 discussing how to analyse your website to make better use for winning new business online.
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“Winning new business with your website”
Breakfast meeting – Chorley Town Hall13th August 2013
Welcome to . . .
Overview
Introductions Current Performance Research Continually ReviewTactical PlanningSummaryTakeaways
Who we are?
Daena HayhurstBusiness Manager - Digital & Outsourcing Services
Gemma BaldwinMarketing Manager
John TrimbleHead of Search
Who we are?
An eCommerce, Back Office & Digital Marketing Provider. We support entrepreneurial
businesses across the UK.
What we do?
Back Office Software
Web Design & Development
Digital Marketing
Infrastructure & Hosting
Order Fulfilment
Customer Care Centre
How about you?
Winning new business with your website
Introductions Current Performance Research Continually Review Tactical PlanningSummaryTakeaways
Does your website serve its purpose?
Generate up / cross
selling
Attract new
visitors Explain who you are &
your proposition
Convert visitors
into leads / customers
Inspire visitors to
take action
Encourage repeat
purchase
Track your website visitors
BOUNCE RATE
CONVERSION
TRAFFIC SOURCES
CONTENT
SOCIAL REPORTS
% NEW VISITORS
LANDING & EXIT PAGES
Crazy Egg Insight
1) Heatmap
2) Scrollmap
Crazy Egg Insight
3) Confetti
4) Overlay
Winning new business with your website
Introductions Current Performance Research Continually ReviewTactical PlanningSummaryTakeaways
Know your market online
WEBSITE NEWS DOWNLOADS VIDEOS TRAFFIC CTA’SBLOGDESIGN
PROD
UCTS/
SERVICES
SEARCH
COMPETITORS
KEYWORDPLANNER
SOCIAL MEDIA
PROPOSITION
SEO PPCRANKING
EMAI
L
TARGET AUDIENCE
Keyword research
Performance Benchmarking
Search Metrics
Winning new business with your website
Introductions Current Performance Research Continually ReviewTactical PlanningSummaryTakeaways
Build landing pages
Improve relevancy. Test them for optimum performance.
Keyword targeting checklist
PAGE TITLE HEADLINE BODY TEXT URL IMAGES & IMAGE ALT ATTRIBUTES INTERNAL & EXTERNAL LINKS META DESCRIPTIONS META KEYWORDS
http://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization
Onsite optimisation
Improve your page titles & meta descriptions.
Twitter Counter
Try different types of messages and content to increase your followers.
Facebook Insights
See how people are discovering and responding to your posts.
Hootsuite
Winning new business with your website
Introductions Current Performance Research Continually ReviewTactical PlanningSummaryTakeaways
Tactical Planning
SEO
SEARCH MARKETING
GOOGLE+
TESTIMONIALS
INFOGRAPHICS
BLOG
PPC TRADITIONAL
DISPLAY NETWORK
REMARKETING ONSITE OFFSITE
SOCIALMARKETING LINKEDIN
CONTENT PLANING
IN MAILING
LINKEDIN ADS
PROMOTED TWEETS
FACEBOOK ADVERTISING
CONTENTMARKETING
WEBINARS
WHITE PAPERS CASESTUDIES
VIDEO
MANUAL
AUTOMATED SEGMENTATION
FREQUENCY RELEVANCY
TIMELY
EMAIL MARKETING
Content Marketing
Does your delivery matchyour online strategy?
• Complete control at every touch point of your customer’s experience with the brand and product
• Save time, resource and ROI allowing you to concentrate your efforts on NPD and marketing
Winning new business with your website
Introductions Current Performance Research Continually ReviewTactical PlanningSummaryTakeaways
Summary
• Analyse your current position• Research changes and the strengths
of competitors in your market• Make considered improvements• Create a tactical plan and schedule
your activities
Winning new business with your website
Introductions Current Performance Research Continually ReviewTactical PlanningSummaryTakeaways
Question Time
All those questions I meant to ask…
…but didn’t.
@ExactAbacusLtd
Please contact Daena Hayhurst for further information:
[email protected] 455 052 Ext.1337