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Jon Wittmayer Product Camp Minnesota 2013
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Moving Past an IdeaExamining some of the factors that help a Product Manager take an idea to product
So you have an idea…
Now what?
Idea Product
How do you move from
Pre-Developme
nt
Developme
nt
PassionHow strong is your passion
The journey is lengthy and not easy
What are your strengths/Weaknesses?
Are you Business or Technology?
Need a team or work as an individual?
Do you know what drives you?
How do you validate your idea?
Talk to anyone you can
This will help you coalesce you idea
Test your assumptions
Is there a market need?Who will use this?
Will they use this?
What is the market opportunity?
Do you expect to Commercialize?
Can you size the market?
Will the market pay for it?
Are there competitors?Can you differentiate?
Unique Value Proposition?
What is their market share?
How will you fund this?Self funded vs. Debt/Equity
How far will the funding get you?
Cost more than you expect
PrototypeWireframe
Low Cost
Helps you come up with your MVP (Minimum Viable Product)
No Go
Go
Decision Time
Pre-Developme
nt
Developme
nt
Business Plan
CommunicationCommercialize
Support
Launch
Business
Requirements
Build
Test
Deliver
Tech/Dev
What Technology should we use?
Does the technology exist?
Do we understand it?
What do we need to make a decision?
Tech/Dev
Who should build it?Can you do it yourself or
outsource?
Money and Skill to outsource?
Tech/Dev
Defining requirementsClear understanding of use cases
Can the builder understand what you want
Interactive process with builder
Tech/Dev
Managing the BuildAre milestones being meet?
Are you on budget?
Scope?
Tech/Dev
Feedback LoopRelease early and often
Test Test Test (Beta users)
Make changes where necessary
Tech/Dev
How do you commercialize it?
Determining the business model?
Pricing?
Through what channels will you sell it?
Business
Spreading the wordWhat to say and when to say it
Effectively use inbound marketing
Business
BrandingNaming your product
Using Keyword can be very helpful
Catch phrase or slogans
Business
Intellectual PropertyProtect your investment
Technology and Branding
Business
SupportHow do you help your customers
Business
BackofficeHow will you process orders etc.?
How will you process payments?
Tracking sales
Business
TrainingWill you customers know how to
use your product?
Do you need to create training material or programs?
Business
OtherProfessional resources
Advisors, peers, others
Business
Thinking ahead to the futureNext evolution
Continue sales marketing
Scale
Staying one step ahead
Questions?
Thank You