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The 2013 ICCO Summit presentation by Margery Kraus, Founder and CEO of APCO Worldwide, focused on the role women have played in the formation of the PR industry and their future prospects. Delivered on 10th October 2013.
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October 2013
Women in PR: Past and FutureICCO Summit Paris, France
Margery Kraus, Founder & CEO, APCO Worldwide
"Sure he was great, but don't forget Ginger Rogers did everything he did backwards...and in high heels!"
Marilyn LaurieFormer EVP, Public Relations and Brand Management – AT&T
“No one can make you feel inferior without your consent.”
- Eleanor Roosevelt
• 73% of the 21,000 members of the Public Relations Society of America are female
WomenMen
• 63% of undergraduate communications majors in U.S. universities are female
• Over 50,000 degrees were awarded to women in 2008.
• As of 2010, the average income for women in public relations was 60% of a man’s average.
Men Women0.00
20,000.00
40,000.00
60,000.00
80,000.00
100,000.00
120,000.00
Average PR Salary
Salary in USD
“Toughness doesn’t have to come in a pinstripe suit.”
- Dianne Feinstein
TELLING LISTENING
EXCLUSION INCLUSION
HIERARCHICAL FLAT
CORPORATE DRIVEN CONSUMER DRIVEN
LECTURE DIALOGUE
Align with the expectations of all of their stakeholders
Build an enduring emotionalattachment
Are advocates for the mutual interests of their stakeholders
Act in a way that is authentic with their business objectives and vision & values