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An introduction to social media, PR and marketing for lawyers who are solo practitioners
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Social Media for Lawyers 101
Why do you need it?
October 30, 2009
Fresh Ground CommunicationsItsfreshground.com
Fresh Ground CommunicationsItsfreshground.com
“I don’t have time to do marketing”
If you have time it’s already too late.
Fresh Ground CommunicationsItsfreshground.com
• Maintain• Grow• Become a source
for referrals• Impress mom
Why Market?
Income Mix• New Client• Returning client • Client referral• Lawyer referral• Referral from
Professional Association (Bar)
• Other
Fresh Ground CommunicationsItsfreshground.com
Set Marketing Goals
Fresh Ground CommunicationsItsfreshground.com
Who do you want to be?
Marketing = reaching the people to meet your business goals
Growth Potential
Fresh Ground CommunicationsItsfreshground.com
Why Social Media is like Kindergarten
Create Communicate New Tools
Sample September Searches in US– “Lawyers” = 4,090,000– “Bankruptcy Lawyers” = 165,000 – “Boston Lawyers” = 22,200
Fresh Ground CommunicationsItsfreshground.com
• The law that you do• Cases• Legal questions• Interesting areas of
law• Reactions to news or
bloggers
• Think Like a ClientFresh Ground Communications
Itsfreshground.com617.575.9643
What do I Write About?
• Fix Google– www.google.com/local/add
• Get a blog– Blogger, Wordpress.com, Web designer
• Read other bloggers– Write and comment on their work– Starter list from Ernie the Attorney:
http://radio.weblogs.com/0104634/outlines/Law%20Blogs.html • Get a Twitter account
– It’s free– Follow relevant Tweeters
• 145 Lawyers on Twitter: http://scoop.jdsupra.com/2008/09/articles/law-firm-marketing/145-lawyers-and-legal-professionals-to-follow-on-twitter/
Fresh Ground CommunicationsItsfreshground.com
To Do
• Facebook and LinkedIn– Sync your blog to your social pages
• Google Analytics– Information about site traffic
• Twitter– Sync your blog posts to Twitter
– http://twitterfeed.com/
Fresh Ground CommunicationsItsfreshground.com
To Do (Advanced)
Chuck TanowitzFresh Ground Communications
http://itsfreshground.comctanowitz@itsfreshground.com617.575.9643Twitter.com/ctanowitz
http://www.slideshare.net/itsfreshground
