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Handful of slides that served to guide the roundtable discussion featuring rhinotale, Discover, Walgreens and Wirestone at WOMMA's signature WOMMU event in May 2013.
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Making It Count:Measuring Impact in the
Age of Big Data
#InsightToAction
Understand and act on the vast amount of available data that can help drive the success of your social and digital programs
#InsightToAction
Neil MorganPetSmart Distinguished Chair in Marketing, Kelley School of Business, Indiana University
Cait Weingartner @cweingartnerSocial Strategist at @Wirestone
Samantha Ogborn @samogbornCommunity Manager at @Walgreens
Scott Bush @scottbushManager, Customer Acquisition Marketing at @Discover
Jeff Bodzewski @bodzewskiChief Rhino at @rhinotale
#InsightToAction
Social And Digital Are Highly MeasureableSignificant advances in technology, data capture and integration make measuring online and offline impact increasingly sophisticated
Plan Ahead But Be FlexibleAnticipate and match relevant data points to a campaign’s unique business objectives in-advance but be open to new and emerging insight
Action Is Your AdvantageThe ability to quickly act on meaningful marketplace data will be a tremendous competitive advantage for organizations AND individuals in their careers
#InsightToAction
Thanks & Good Luck!