View
1.581
Download
5
Embed Size (px)
DESCRIPTION
Word of mouth marketing @ ppt doms
Citation preview
Word of Mouth Marketing
Definition: Word of Mouth Marketing
Giving people a reason to talk about your stuff
Making it easier for that conversation to take place
Even Simpler: Everything you can do to get people talking
Word of Mouth Marketing not actually Marketing??
It is about great customer service that makes other people want to tell other people about you
Organic Word of Mouth Amplified Word of Mouth
The 4 Rules of WOM Marketing1. Be interesting
No one talks about boring products
Make it easy Find a simple message Help people share it
1. Make people happy Fix anything
Earn trust and Respect Make ethics a part of
everything you do
The 5 T’s of WOM Marketing1. Talkers
Who will tell their friends about you?
2. Topics What will they talk about?
3. Tools How can you help the message
Travel?
4. Taking Part How should you join the
conversation?
5. Tracking What are people saying about
you?
Six Big Ideas
1. Consumers are in Control
2. Marketing is What You Do, Not What You Say
3. The Permanent Record
4. Honesty is the Essence of WOM
5. The Math of Customer Satisfaction
6. WOM Marketing Makes More Money
How to stop WOM Marketing Prizes and Rewards
Mixing love and money is usually a bad idea
MCI Mutual Benefit
Overexposure
The WOM Marketing Manifesto Happy customers are your best advertising, Make people
happy. Marketing is easy. Earn the respect and recommendation of
your customers. They will do your marketing for you, for free. Ethics and good service come first. Marketing is what you do, not what you say. Negative word of mouth is an opportunity. Listen and learn. People are already talking. Your only option is to join the
conversation. Be interesting, or be invisible. If it’s not worth talking about, its not worth doing. Make the story of your company a good one. Use the power of word of mouth to make businesses treat
people better. Honest marketing makes more money.
QUESTIONS?????