Embed Size (px)
DESCRIPTION
Citation preview
"Getting Social with your LGBT Employee Network”
Workplace Pride Conference 20 June 2014Social Media: How it impacts your business and your LGBT/
Diversity Goals
By Marion Mulder
It starts with a clear objective
Reach and connect the community
As a community interact with others
Getting social
Social isn’t about online
Its about human interaction
Digital is the New Normal
Reach and connect the community……
Where is Waldo?
What makes our community special?
• A diverse group of people with an instant binding factor of recognition: their sexual orientation & gender identity
• 6 degrees of separation – the strengths of weak ties
• Very active online
• Visibility versus Privacy
Tools you can use
A real live example: #LWAW2012
The Challenge: Where are the women? Organise an event with 20+ (LBT) women speakers and ±100 (LBT) women participants
Facebook group LWAW
Picture removed for privacy reasons
Facebook group Workplace Pride Women
Picture removed for privacy reasons
Linkedin group Workplace Pride Women
Picture removed for privacy reasons
The Challenge: Connecting the Workplace Pride community and interact with others
A real live example: #WorkplacePride
website
Facebookpages
Facebook group Workplace Pride Women
Picture removed for privacy reasons
Linkedin group Workplace Pride
Picture removed for privacy reasons
Linkedin group Workplace Pride Women
Picture removed for privacy reasons
Linkedin Groups
Facebook group Workplace Pride Women
Picture removed for privacy reasons
FacebookGroups
Our culture*
guides usConversation Management
*) Culture = that what you stand for
Content & Conversation Calendar
Curation
Not everyone is going to participate equally – and that’s fine
The 1% rule of the internet
Hostmanship
Communities: “Run it like an amateur”
Amateur [French] = “Doing something with love”
Intrinsic Motivation• Autonomy• Mastery• Purpose
Marion MulderEmail: [email protected] |[email protected]
Skype: Muldimedia Sites: www.muldimedia.com |www.workplacepride.org
Blog: http://www.thedigitalworkplace.nl LinkedIn: www.linkedin.com/in/marionmulder
Twitter: @muldimediaFacebook (me): https://www.facebook.com/muldimedia
Facebook page: https://www.facebook.com/pages/MuldiMedia/228780977165355 Youtube: www.youtube.com/user/Muldimedia Slideshare: www.slideshare.net/Muldimedia
T: +31 6 42 111 245
Keep in touch!
