18th World EdITorS ForUM

Session: The steps towards a successful tablet applicationTitle: Bringing Stories To lifeSpeaker: Béla E. Papp

Vienna, Reed Messe Wien

Mark your calendar

64th World NEWSPaPEr CoNgrESS19th World EdITorS ForUM

www.wan-ifra.org/kiev2012

Ringier Studios - Bringing Stories To Life

Bela PappRingier Studios, Inc.

WEF, October 14 2011

Today’s storyWho is Ringier?Market stuffRingier Studios – a business all about appsLearnings so farWhere we want to growQ&A

Ringier Group Moving Minds

Ringier Group Founded by Johann Ringier in 1833 in Zofingen Integrated multinational media company with global presence

- Media brands in print, TV, radio and online- Over 120 newspapers and magazines

7,700 employees worldwide Key strategy in building capabilities in digital sector

Magazines

Newspapers

Forecasts Underestimate the Potential

Speed of light!

Source: Apple; JP Morgan

Tablets are the fastest growing mobile device in history. In 3 years, there will be 440 million tablet users worldwide.

Hundreds of devices, ONE iPad

This baby’s coming to an office near you

Men were first, will end up last

Mostly Men (for now) Getting Younger

Apps Matter

Source: Apple

The tablet is more than just a new device in the ecosystem. It is changing the way people interact with content – and each other.

Apple will make $15BN in App Store revenue in

2011, 3X 2010

Tablets Are Driving CommerceRetailers report that half of mobile traffic is coming from tablets and

21% of the mobile commerce coming from tablets.

60% of tablet owners say they use them to

shop online

Source: Forrester

© RINGIER STUDIOS, INC – A RINGIER AG COMPANY – PRIVATE & CONFIDENTIAL

The App OpportunityTablet Apps are an interactive experience which engage customers,

build brand awareness, reinforce brand loyalty, drive commerce, build a customer base, and encourage community interaction.

Capitalize on tablet users by engaging customers with brand relevant and tablet specific experiences

Create highly engaging Apps to foster loyalty among tablet users, reinforce brand message

Drive Advocacy through WOM: tablets are inherently social, portable and wired (facebook, twitter)

© RINGIER STUDIOS, INC – A RINGIER AG COMPANY – PRIVATE & CONFIDENTIAL

Consumers

35% of tablet users no longer us PCs 34% use tablet more than watching TV 39% users say tablet ads are interesting

Advertisers

Q1 2011 saw for the first time, ad dollars shift from traditional media to mobile

Marketers anxious to use new mediumUSA Today Tablet App received $50 CPM (vs $10 CPM for web app)

Target audience in key verticals such as Health & Beauty, DIY, Movies/TV, Fitness and Travel

Be present with light apps, games and content and drive discovery and adoption

Education for heavier and/or more serious use (Community)

Platform for advertisers to engage/interact/educate their consumers

Ringier Studios

Our Vision: Be A Leading App Provider

Bringing Stories to Life in an Amazing Way

What Do We Do?

Digital Format Production

Diashows Audios Slideshows Sliders 360 Panorama Pictures Morphing Timelapses 3D Animation Interactive Graphics Video Infographics Magic Glasses

Excellence in Journalism

Core philosophy of Ringier is excellent journalism: the quality of the content is what counts.

We inform, entertain and educate We take our role as opinion-makers and businesses seriously and see it

through to conclusion. We are aware of our responsibility to society.

Innovative and Specialized Technology Ringier Interface Publication System

- Proprietary CMS optimized for magazine and app workflows- Multi-screen, multi-OS- No programming skills required for creation

- Drag & Drop- Fast creation of multimedia, game or utility App

The Products

Demos

We amaze www.ringierstudios.com

THANK YOU