Writing Social Media Content

EXSP 8505Daryl Pereira, IBM

Feb 14, 2017

How can a brand produce content that stands out?

Content needs to be valuable for both the audience and the business

Content needs to be valuable for both the audience and the business

Content marketing is a marathon, not a sprint

Backup

Key points to consider• Differentiation

• Tell strong customer stories

• Think of content that delights and informs

• Think of the hero’s journey

Framework• Strategy

• Messaging

• Content plan

• Distribution

• Measurement

Ideas to explore• D: Campaign for a new pair of sneakers

• C: Event for couples getting married soon

• B: Promoting organic cookies

• A: Travel company outreach during a major storm