Digital Strategy

Jordon Kosloski

Xerox Currently • Currently employs almost 150,000 people• Is an American Global Corporation, sells business services and

document technology products• HR Consulting• Finance and accounting outsourcing• Marketing and Communication outsourcing

Current Advertising/Campaigns

Social Media

• Facebook is very much underutilized by Xerox• Over 1 MILLION LIKES• Not much engagement from followers• Facebook campaign

• Twitter is also underutilized by Xerox• Over 200,000 followers on a mainstream

platform• Not any engagement with Tweets• Timing and amount of Tweets per day• Twitter Campaign

Social Media Continued• Currently:

• Underutilized by Xerox as well• Approximately 9,000 subscribers• Postings mainly consist of current or past

commercials• A video or two a week• Average views = a couple hundred

• Ideally:• Work on making videos more personable• Make videos explaining some of the different things

Xerox does in their industry and outsourcing also• Amount of videos posted

• Suggesting: • Add an Instagram page• Add a Pinterest page

GoLA App(Powered by Xerox)

• Underutilized/Under marketed gold mine!!• Transportation of LA, mapping, and transportation type• Regional Advertising in Los Angeles for the app• Connecting with Uber

Target Audience

• Current:• It still seems that Xerox targets Baby

Boomers, and Generation X with their advertising and posts.

• Posting about Big Data • IT Leaders

• Ideally: • Millennials• Some IT leaders who are still in the late Gen

x or millennial times.

Why Mobile Matters

• According to Google, more than half of searches are done on a Mobile device

• Similar attributes from desktop website to mobile, which is good

• Menu Vs. Sidebar tabs• Huffington Post(see below) says that mobile consumers

are different than desktop ones, there are better brand engagements, and there are increased conversions of visitors into sales by clear concise buttons for purchasing.

Source: http://www.huffingtonpost.com/ian-mills/5-reasons-you-absolutely-_b_5122485.html

Measuring Success• Social Media engagement• Sales shifting • Number of comments/shares on postings• Youtube viewership/subscribers• GoLA App number of downloads and users

What We Are Trying To Accomplish

• Social Media• Follower increases on all platforms• More viewers on YouTube• More comments and shares with Facebook/Instagram

• Utilizing all platforms of social media including Instagram and Pinterest

• Increase advertising about the GoLA App• Make the advertising more millennial oriented• Advertise to a larger target rather than the older generations• See sales shift more toward business services