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Presented By: Nitin Kolapkar
Background of the Xiaomi
Founded in 2010
Headquarters at Beijing,
China
Key Product: Smartphone
s
RevenueUS $ 12 Billion (2014)
15.8% Market Share-
Leader in China
Business Model
We are Mobile Internet
Company
Value Proposition
Best Advantage
of Technology
Redefining Android
Using Official App Collection
MIUI
Target to sell 80-100
million Smartphone
s in 2015
Xiaomi Annual Smartphone Sale
2012 2013 2014 2015E0
20
40
60
80
100
120
7.218.7
60
100
Sales
In m
illio
ns
Xiaomi Apple & Google Play0
5
10
15
20
25
3026.5
14
In m
illio
nsQuarterly Annual App Download Per Devise
Typical Value Proposition
Attractive Devices in low cost
Social Media- Costless hype machine
e-commerce distribution model
Own online MI Store for efficient distribution and service
Key Products
Positioning Against Competitors
Exclusivity: Uniqueness
with Affordability
User Engagement: Community
Breed Loyalty
Social Media: Costless Hype
Exclusively available Online
Ability to tap in Developing Markets
Best User Interface system in the world
Unique User Experience with
Vertically Integrated Hardware and
Platform
Positioning Against Competitors
Parameters Redmi note 2 Lenovo K3 note
Price 8999.00 9999.00
Battery Capacity (mAh)
3060 2900
Processor2GHz octa-core 1.7GHz octa-core
Operating System Android 5.0 Android 5.0
RAM 2GB 2GB
Processor make MediaTek Helio X10 MediaTek MT6752
Skin MIUI 7 Vibe UI