Thursday, July 28th - 5pm (UTC) Speaker : Ingrid Lozoya

Vacation Rentals: How to Attract Business Travelers Online?

Intr

od

uctio

n

They tend to be wealthier so they spend more money

and bring business to the surrounding area, but most importantly: they are often

repeated guests!

Business travelers…

are the type of customer that everyone in the hospitality industry wants to attract.

Why?

“Business e-tourism”

Adapt your offer to Business travelers’ needs

Capture the demand on the online distribution platforms

aims to give you some tips on online distribution strategy:This

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“Business e-tourism”

E-tourism is the digitisation of all the processes and value chains in the tourism, travel, hospitality and

catering industries that enable organisations to maximise their efficiency and effectiveness.

(Buhalis 2003)

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Business travel projected to grow:

The GBTA BTI™ Outlook – Annual Global Report & Forecast

Booking.com says that nearly one on five of its users books hotels and other accommodation through it for business travel. (In the US, about a

third of those bookings are places other than hotels, such as apartments.)

China business travel will increase by 61% over the next 5 years, from $261 billion in 2014 to $420 billion in

2019.

China will pull away as the global leader in business travel over the next five years,”Another market to

watch is India..

This essentially means that they are now having the greatest influence on the travel industry as far as expectations and services are concerned.

Why?

Expedia travel survey

Millennials ( 80’s-90’s) are traveling for work more often than older colleagues.

by the end of this decade more than half of business travelers will be millennials.

SO, If your property is busy on weekends but quiet during the week…

But just, how can you attract them to stay at your property

Business travelers could be your ticket to improve occupancy.

The challenge of e-Tourism consists: combining"traditional" marketing

techniques with the most advanced marketing solutions

Internet plays a major role.

If we don’t use it, Very limited ability to access the market directly

Adapt your offer to Business travellers’ needs2

A good online marketing plan should consider:

Possibilities of designing a product online more competitive, personalized, flexible and integrated with other tourist providers.

"Instant Booking" offers

Secured paymentFront office

all-inclusive rates

Manage my bookings, rates and availabilities

modern way

Make more loyal hotel guests

Booking details

Fix a price policy more competitive for customers, flexible, personalized and dynamic according to the demand and the

competition.

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The booking habits and influences of business travelers in the US

Capture the demand on the online distribution platforms3

For decades it was a given that business travelers would stay in hotels, but the fact that Airbnb has recently launched a business travel program signals that times have

changed.

What is Airbnb for Business?

If the company is signed up, the client can charge trips

directly to them.

Hosts who upgraded their services and amenities to welcome business

travelers.

Coupon for any Airbnb stay.

Thank you!