Upload
sam-walker
View
329
Download
2
Embed Size (px)
DESCRIPTION
Citation preview
2. Things to Think About
3. Distribution Channels
Producer Producer Producer Wholesaler Retailer Retailer Customer Customer Customer 4. Wholesalers
5. Wholesalers - Example Producer Wholesaler Retailer Customer Sale of Daily Newspapers Newspaper Publisher e.g. The Sun, The Times who send bulk print runs of newspapers to large depots run by wholesalers Wholesaler (e.g. John Menzies) packs newspapers into bundles for retailers (e.g. newsagents) Retailer (e.g. newsagent; petrol station) displays newspaper in store and delivers to homes The customer is the final buyer 6. Retailers / Agents / Distributors
Producer Retailers / distributers Customer 7. 8. Why use both wholesales and retailers?
9. Why use both wholesales and retailers?
10. Direct Marketing
Producer Customer 11. Why Use Direct Marketing?
12. Why Use Direct Marketing?