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YELLOW BRAND PROTECTION OPENS IN SHANGHAIFEBRUARY 2016
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ABOUT YELLOW BRAND PROTECTION
• A global online anti-counterfeiting specialist, working discreetly for many of the world’s most recognized brands.
• Broadest search capability in the industry: Websites & Domains, Social Media, Mobile Apps, and 750 Online Market Places.
• Dedicated “Team China” with strong local relationships.
• Very successful enforcement rates, regularly exceeding 95%. Over 3m listings enforced. “We Stop at Zero”.
• Online investigation: identifying ‘key offenders’ and gathering evidence. Strong ties to ‘real-world’ enforcement stakeholders.
OVER 3 MILLION INFRINGEMENT
S REMOVED
750+ Online
Markets
20+ Social Media
Platforms
World-Wide
Websites
100+ Mobile App Platforms
COUNTERFEITING IN CHINA
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• Almost 70% of all counterfeit products originate from China - the counterfeiting industry accounts for 8% of China's GDP
• $1.61 Billion is the total value of IPR-infringing goods seized, originating from China (including Hong Kong) – but the estimated total value is close to $25 Billion each year
• IP laws are territorial, meaning that IP is enforceable in China only upon valid domestic registration
CHINA AND COUNTERFEITINGImpossible to talk about fakes without mentioning China
OPENING IN SHANGHAI
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• Opened January 25, 2016
• Huangpu District
WHY OFFICE IN CHINA?
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IN CHINA FOR HIGHEST IMPACT AND LONGTERM EFFECT
• Almost 70% of all counterfeit products originate from China
• There are more than 150 online marketplaces in China alone
• IPR is relatively new in China. Its first patent law came into effect in 1985, followed by a copyright law in 1990
• Important to have relationships with local marketplaces.
• Sellers are often unaware of the fact that they are breaking IPR laws
• Language skills and cultural understanding/respect is of utmost importance
• Educating the sellers whilst reducing the infringements is cost efficient (and could also be used as a marketing tool)
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• IPR is relatively new in China. Its first patent law came into effect in 1985, followed by a copyright law in 1990
• Sellers are often unaware of the fact that they are breaking IPR laws
• Educating the sellers whilst reducing the infringements is cost efficient (and could also be used as a marketing tool)
EDUCATE SELLERS IN CHINAFor long term effect
SERVICES IN SHANGHAI
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SERVICES IN SHANGHAI, WITH FOCUS CHINA
ONLINE BRAND PROTECTION WITHIN THE FOLLOWING CHANNELS
• Online Marketplaces• Social Media• Websites• App Stores
CONTACT US
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ASIA OPERATIONS MANAGER:Zihan LiuE-mail: [email protected]
Fuxing Commercial Building, 139 RuijinHuangpu districtShanghai
OFFICE:
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Twitter:https://twitter.com/DanielTBennett and https://twitter.com/Yellow_BP
LinkedIn:https://www.linkedin.com/company/3352036
Slideshare:http://www.slideshare.net/YellowBP/
Facebook:https://www.facebook.com/yellowbp/
YELLOW BRAND PROTECTION IN SOCIAL MEDIA
10 Station RoadHenley-On-ThamesOxfordshire RG9 1AY+44 (0)20 8144 6440United [email protected]
EUROPE ASIA AFRICAPresidential FloorMövenpick AmbassadorIndependence Avenue, RidgeAccra, Ghana+233 (0)506 437 [email protected]
Norrgatan 10432 38 VarbergSweden+46 (0)340 69 56 [email protected]
Fuxing Commercial Building, 139 RuijinHuangpu [email protected]
[email protected]: 07450 417 147
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