You & Your Brand Shadow - for Community & Marketing 2.0 Hamburg

You and Your Brand ShadowThe social web and brand communications

Community & Marke0ng 2.0 | Hamburg | 29.09.10

Antony Mayfield | @amayfield

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Wednesday, 29 September 2010

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So I wrote this

book...

meandmywebshadow.com


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For friends &

family


What is the web?


TV, but better?


Media?1.7 bn

publishers


Ultrasocial

Image: (cc) BrewBrooks


http://www.flickr.com/photos/brewbooks/3603612295/

http://www.flickr.com/photos/brewbooks/3603612295/

Social superheroes


Privacy is not a

private matter...


Image : http://goo.gl/Fekj

Panopticon?


Digital literacy

Source: TweetStats.com


HowardRheingold

What you know or

don't know about how

networks work can

influence how much

freedom, wealth and

participation you and

your children will have

in the rest of this

century.Wednesday, 29 September 2010

Business.Society.

Individuals.


Here are 10 rules

Image (cc): Kappelmeister


http://goo.gl/LJY2

http://goo.gl/LJY2

http://goo.gl/LJY2

http://goo.gl/LJY2

1. Check your web shadow.


2. Be the best / first source of information about you.


3. Understand your networks.


4. Be present.


5. Be useful.


(don’t waste your efforts by not sharing)


6. Public/ private.


7. You are always on the record.


8. Get a thicker skin


9. Not another world


10. Make it work for you...


...and those close to you.


Turns out brands have to follow the same rules.

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Image: Bestario.org

All about the

networks.


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ORGANISATION

INDIVIDUALWednesday, 29 September 2010

S.T.O.P.

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Strategic Tactical

Organisation Personal

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StrategicHow will the social web affect how we think and plan at a strategic business level? Will they change our commercial, political, social & cultural environment? What will our response be?

Tactical


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StrategicTactical

How will the tactics of our brand marketing change? What will happen

to the structure of campaigns, the mix of media, our relationships with

media and agency partners?


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Strategic Tactical

OrganisationOur organisation, including our employees

and suppliers, has evolved to meet the demands of a media and marketing

environment that is changing rapidly. Will the divisions and structures we have now

need to change? How will communications, governance and collaboration alter?

Personal

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Strategic Tactical

OrganisationPersonalWhat will this mean for us all at a personal level? What skills and ways of working will need to be considered? Will the nature of our people’s work, of work itself, be altered?

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Framework


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Principles.Platforms.Processes.

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1347

antonymayfield.com@amayfield

Thank you

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icrossing.de

meandmywebshadow.com
