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Francisco Estrada Director, Staffing & Development at Univision
LinkedIn Career Page:Creating a Unique Experience
Sam Wener Account Manager at LinkedIn
Robert Trout Strategic Product Consultant at LinkedIn
#intalent
What We’re Going To Cover
Why a Career Page?
Best practice on building your Career Page What We Do What You Do
How it fits with your wider LinkedIn strategy
Measure and optimize
#intalent
How Your LinkedIn Career Page Can Boost Your Talent Brand to Targeted Professionals
Effectively showcase your Employee Value Proposition
Engage passive and active candidates
Increase visibility and awareness of your global hiring initiatives
Increase candidates’ likelihood to apply to your jobs and respond to your recruiters
#intalent
What We Do: Jobs
30% of Career Page visitors view a job
30% of Career Page visitors view a job
#intalent
What You Do: Banner
Banner Visual
IntegrateEngagement
Create an engaging banner to showcase your employment brand and capture your audience’s attention
You can specify a URL to make image clickable and link to other assets
Images of people or a visceral brand image are found to be more impactful in drawing people in
Use large bold images to make an impact
9
#intalent
What You Do: Tagline & Sub-Heading
Concise Brand Summary
Succinct Message
Action Oriented
Avoid Buzzwords
#intalent
What You Do: Employee Spotlights
Feature up to two employees per audience
Choose employees that embody your culture or exemplify career trajectory within your organization.
Ensure the employees have a LinkedIn profile picture
Choose employees that are active LinkedIn members
#intalent
Company Status Updates The Power of Amplification
25,700 Followers112 clicks
56 interactions
25,700 Followers112 clicks
56 interactions
Followers are 40X more likely to
comment/like and 10x more likely to
share content
Followers are 40X more likely to
comment/like and 10x more likely to
share content
#intalent
Strategically Engage Your Followers with Rich Content
Featured Employees Company News Thought Leadership
#intalent
New LinkedIn Job Layout Delivers Custom Career Page Content to the Viewer
Followers are 3X more
likely to apply to your jobs
Followers are 3X more
likely to apply to your jobs
#intalent
Build Your Company’s Talent Brand and Drive Engagement
Univision – Traffic and Jobs Performance
Career Page Live
Traffic Drivers Launched
#intalent
Key Takeaways for your LinkedIn Career Page
Think visually.
Think digitally.
Think customized.
Think video.