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Planning made easy for social media marketing.
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YOUR SOCIAL MEDIA
PLAN FOR SUCCESS!IN 6 EASY STEPS
Presenter: Patti Fousek, President@PattiFousek on Twitter
Who Are We?
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Patti Fousek, President & Chief [email protected]/PattiFousekwww.cmsearchmarketing.com
Search Engine Optimization Social Media Coaching & Management Blog Consultation & Strategies Individual & Group Training
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What is Social Media?
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Social Media Marketing
• Social Media Marketing (SMM) is the process of promoting your site or business through social media channels.
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SOCIAL MEDIA STRATEGY
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In 6 easy steps
Step 1: Map Your Plan
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Rinse & Repeat
Define Goals
Listen
Share
Engage
• Industry Expert• Local Expert• Increase Sales• Brand Awareness
What are your goals?
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Who is Your Audience?
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Traits?
Behaviors?
Geogr
aphy?
Demogra
phics?
Commonalities?
• What makes you unique?• Awards, certifications• Specialties, niche• What’s your image?
What’s Your Message?
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Step 2: Brand Profiles• You are the Expert! Make it Known!
– Social media profile = 45 second elevator pitch– Write in conversational style – keep it interesting– Show off your strengths– Use keywords so you can be found– Your profile is your online billboard
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Step 3: Build Your Network• Step 4: Connect with those you
know first– Your email inbox is a great wealth of
information… use it.– Write personalized notes when you
wish to make a connection– Ask for recommendations from
former co-workers or employers on LinkedIn
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Step 4: Start Sharing• Ways to share
– Link to helpful articles or blog posts– Answer questions on LinkedIn– Join a group and join in
discussions on Facebook– Give recommendations on
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Step 5: Track & Measure• New follows on Twitter• Re-tweets on Twitter• New fans on Facebook• New connections on LinkedIn• Comments on LinkedIn group posts• Traffic to your site or blog• Increased sales
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Step 6: Manage Your Time• 15 minutes is all you need• Put it on your calendar• Don’t forget your strategy• Use social media tools to
help manage your time
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AVOID THE PITFALL…
• Not having goals• Choosing quantity over quality when it comes to
friends/followers/contacts• Not listening• Incomplete profiles• Abuse of self-promotion• Spamming• Starting, stopping, starting, stopping• Not measuring results or reach
Common Pitfalls …
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TOOLS OF THE TRADE
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Time Saving Tools• HootSuite – www.hootsuite.com
– Manage Twitter, Facebook and LinkedIn– Schedule posts, create lists, find and follow
• Tweet Deck - www.tweetdeck.com– Twitter management platform
• JitterJam – www.jitterjam.com– Manage Twitter, Facebook, and FriendFeed.– Schedule posts, find, follow, email, text message
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Mobile Twitter Tools
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Echofon for iPhone TwitterBerry for BlackBerrySwift for Android
Mobile Facebook Tools
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Phonebook for iPhone Facebook for Android Facebook for Blackberry
April 27, 2010– Become a Blogging Rock Star!
Beyond Blogging Basics
May 4, 2010– Facebook Marketing 101
A Beginners Workshop
May 18, 2010– Facebook Marketing 201
Build Connections & Get Noticed
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TRAINING WORKSHOPS
Thank You!
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CreativeMind Search Marketing, LLC(Office) 207.457.5444
www.twitter.com/PattiFousek www.linkedin.com/in/pattifousek
Connect on
Become a FAN!
www.facebook.com/CreativeMindSearchMarketing
