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Yours is beaf, Yours is chicken

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Text of Yours is beaf, Yours is chicken

  • Young Glory

  • When it comes to gender equality, people think that men oppress women or potential of women is narrowed.

    But the thing is different.

    Both men and women can only get 50% of opportunities and possibilities in the nature of things, because of the stereotype

    SITUATION

  • There is a man who cant live by himself because of the stereotype that men should have the good job.

    There is a woman who cant be by herself

    because of the stereotype that women should be ladylike.

    If there is no stereotype like this, both men and women can make 100% choice not the 50% one.

    For instance

  • Both men and women can only get 50% of opportunities and possibilities in the nature of things, because of the stereotype

    Lets make movers and shakers notice of it, by making them experience the situation of 50% of choices, in places they gather.

    STRATEGY

  • YOURS IS BEEF, YOURS IS CHICKEN.

    presented by

  • At first class of American Airlines, we provide a special menu sheet. The menu has only two types of meals BEEF and CHICKEN. But depending on the gender, BEEF or CHICKEN is painted out, so that the guest cant choose.

    Menu for men

    Menu FIRST CLASS SERVICE

    Welcome aboard American Airlines

    Appetizer

    Cucumber Salad Warm Hawaiian Sweet Roll

    Choice BEEF or CHICKEN

    Special BEEF Sirloin Steak Mashed Potatoes Garlic Edamame

    -or-

    Special Roasted CHICKEN Cherry Tomato Sauce

    Jasmine Rice

    Dessert

    Chocolate Pot de Creme

    Menu for women

    Menu FIRST CLASS SERVICE

    Welcome aboard American Airlines

    Appetizer

    Cucumber Salad Warm Hawaiian Sweet Roll

    Choice BEEF or CHICKEN

    Special BEEF Fillet Steak Mashed Potatoes Garlic Edamame

    -or-

    Special Roasted CHICKEN Cherry Tomato Sauce

    Jasmine Rice

    Dessert

    Chocolate Pot de Creme

  • The customers get surprised because of the lack of choices.

    When the meal is arrived, they get surprised again and get to know why they didnt have the choices.

  • After the meal, flight attendant bring a letter with a cup of coffee.

    The customers get aware of the issue of gender inequality and power of stereotypes.

    To customers

    Today because of your gender,

    you had only half choices.

    This is the realization of this world.

    Men must live masculinity.

    Women must live femininity.

    Both men and women, the possibility that they originally

    have is narrowed in half because of the stereotypes of gender.

    If the unequal stereotypes

    disappears, both men and women will be able to choose their lives

    more freely.

    IT IS YOU who can change this situation.

    Please excuse our impoliteness.

    front

  • The back side of the letter is a entry form of HeForShe.

    HeForShe will get a lot of new members. And they are all first class customers so they have great influence.

    Lets CHANGE the world.

    If you who is traveling first class join HeforShe and spread your opinion,

    the possibilities of both men and women will be widen

    Please join our activity. We are HeForShe

    DATE SIGNATURE:

    03/15/2017

    back

  • On the web-site of #HeforShe, we can see growing participants in real time.

    YOURS IS BEEF, YOURS IS CHICKEN.

  • Each time the American Airplane fly, movers and shakers notice the truth of gender equality,

    and many people will notice the gender equality is the issue of both men and women.

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